social media

advertising, blogging, branding, Crenshaw Communications, ImPRessions, public relations, social media • February 4, 2013

Marketers Tackle Super Bowl Blackout In PR Score

The first half of Super Bowl 2013 was a yawn, at least for football fans. For brand-watchers, the commercials were respectable, and a few even stood out. (My favorite was Amy Poehler at Best Buy.) But the game changer on Sunday was the unprecedented 34-minute power failure that left the players frustrated, the announcers in […]

advertising, blogging, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • January 28, 2013

Why Subway’s Apology PR Fell Short

Maybe because I’m reading John Kenney’s excellent novel, Truth in Advertising, I’ve been thinking a lot about authenticity in brand marketing and public relations. It’s one of those things that we take for granted when present, but that can be a time bomb when absent. Yet, when I first heard about the lawsuits served up […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • January 3, 2013

8 Ways To "Socialize" A PR Campaign

Social media can be like a “secret sauce” for public relations programs. Even if it’s not the main ingredient, it adds flavor and power to a traditional program. The key is integration. Here are some simple steps for extending a PR campaign through social media. Define your goals. At times companies feel pressed to make […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • August 24, 2012

Armstrong’s Crisis PR Is In Fighting Form

As evidence that he used performance-enhancing substances has gained traction over the years, cyclist Lance Armstrong always managed to stay out in front, avoiding major reputation damage. Until now. But even now, he may be down, but he’s not out. As he threw in the towel, announcing that he’d no longer contest the US Anti-Doping […]

Crenshaw Communications, ImPRessions, social media • August 12, 2012

Olympics 2012: A Golden Moment for Twitter

Top prize for social sharing during Olympics 2012? Unquestionably, the gold should go to Twitter. It gave us a fresh crop of must-follow athletes, broke news about shattered records, and fostered social sharing over everything from Ryan Lochte’s hotness to Gabby Douglas’ hair. And there were lots of milestones. There was the unprecedented partnership between […]

communications, Crenshaw Communications, ImPRessions, social media • July 24, 2012

Are We Too Old To "Get" Social Media?

Cathryn Sloane’s recent post arguing that social media managers need to be 25 or younger was a bombshell. Not so much because of her youthful myopia; that’s not rare. Or even the (somewhat shaky) thesis that because her peer group grew up with social media and used it socially to start, they understand its business […]

communications, Crenshaw Communications, ImPRessions, social media • July 10, 2012

SCOTUS And What It Means When The Media Get It Wrong

Media mistakes happen all the time. Publicists joke about mangled names and massacred quotes, and even The New York Times – especially The New York Times – is regularly skewered over its errors and omissions. But occasionally media get it wrong in a big way, – an unforgivable, historically indelible, “Dewey Beats Truman” way. That’s […]

blogging, branding, Crenshaw Communications, ImPRessions, marketing, public relations, reputation, social media • June 28, 2012

PR Techniques: How To Get ZMOT On Your Side

Marketers like to talk about the Zero Moment of Truth, or ZMOT, for a product or brand. Loosely defined as the moment when a prospective buyer looks for online reviews and recommendations for a product, ZMOT follows the P&G tenets of the “first moment of truth,” when a customer chooses a product on the store […]

Crenshaw Communications, ImPRessions, public relations, reputation, social media • April 11, 2012

PR Move of the Week: Hillary Clinton (Hillz)

Hillary has become cool. That’s right, the Hillary Clinton who struggled through grueling Democratic primaries in 2008, only lose the ultimate prize to the maddeningly unruffled new guy, seems to be having the last laugh. And we thought Obama was the cool one. It started when two Hillary fans, PR specialists Stacy Lambe and Adam […]