20 Retail Journalists You Should be Following on Twitter in 2020
Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. It’s also a great platform for relationship-building for anyone in public relations or content marketing. This week we’re thinking about retail and e-commerce. In a post-COVID-19 […]
Read MoreImproving PR Content Strategies
“Content is fire. Social media is gasoline,” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Bringing […]
Read MoreEnhance PR Through These Simple Social Media Tips
Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the […]
Read More3 Ways PR Can Leverage A Comments Section
As anyone in PR today knows, an article’s comments section can be as revealing as the piece itself. Online comments are so fascinating that there’s even a book about the topic (Reading The Comments.) Yet anonymous comments can be controversial due to the negative conversations they may spark, prompting many publications to limit or do […]
Read More5 PR Tips For Working With Medium
PR and communications professionals are constantly on the lookout for new and useful services to enhance their work. Although Medium, the writing and networking platform, has been around for a few years, it has recently caught fire. What is Medium? Cofounder Ev Williams calls it “a new place on the Internet where people share ideas and […]
Read More5 Steps To Good PR From Social Media Complaints
Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? We think there is. Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics […]
Read MoreUnder The Influence: PR And Third-Party Endorsers
As most PR experts know, word-of-mouth recommendations from friends and family are still powerful: 84% of respondents in a recent survey claim this source is the most trustworthy. As more of our time is dominated by social media, the definition of “friends” in particular has spread to include celebrities, authors, companies and the ubiquitous brand […]
Read More5 Brands With Great PR On Instagram
Instagram is a powerful PR tool for brands to develop their audience and voice. A 2014 Forrester study found Instagram is 58 times more engaging than Facebook, and 120 times more engaging than Twitter. When used alongside other PR tactics, Instagram can complement and amplify a brand or company’s core messaging in distinct ways. So […]
Read MoreWhy You Need To Hire A PR Firm Now
Even if your hot ad/tech business isn’t being acquired today for millions of dollars or you aren’t quite ready to launch your latest sure-to-wow consumer product, you may still need to consider professional PR counsel for your company. Here are some good reasons why: You are being left out of a story right now. Without a […]
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