Our Insights

Crenshaw Communications, ImPRessions, public relations, reputation • December 28, 2018

The PR Losers Of 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. […]

Crenshaw Communications, PR Fish Bowl, public relations • December 26, 2018

10 New Year’s Resolutions For Better PR Campaigns

The beginning of a new year brings a turning-the-page feeling of renewal. While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. In PR, we’re getting ready to clear an ever-rising bar. Sometimes you just need to remember the fundamentals. Other times, […]

Crenshaw Communications, ImPRessions, public relations • December 19, 2018

How Russia Used PR To Hack Our Election

A remarkable aspect of Russian propaganda efforts around our elections is how well they follow the modern social media and public relations playbook. Maybe because the news has come out in steady drips over two years, I hadn’t put the full picture together. But today’s story about the latest report to the Senate Intelligence Committee […]

Crenshaw Communications, PR Fish Bowl, public relations • December 18, 2018

Tech Trends Media Didn’t Care About In 2018

In tech PR, the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. As tech PR pros, we often have an inside […]

Crenshaw Communications, ImPRessions, public relations, reputation • December 14, 2018

Google’s Turn On The Hot Seat: A PR View

Considering he is “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google had skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his high-stakes moment. And in PR terms, he may have dodged a bullet. No wonder […]

Crenshaw Communications, PR Fish Bowl, public relations • December 11, 2018

PR Tips For Winning Business Awards

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. Most importantly, awards represent a third-party endorsement. That’s valuable currency for rising […]

News • December 7, 2018

Crenshaw Welcomes New Team Members

The Crenshaw team expanded by three in the fourth quarter of 2019! Erica Schain joined as Account Supervisor, having returned to the U.S. after working in Israel for several years, most recently for Headline Media. Erica has an undeniable passion for technology, people, and writing; and brings a proven track record of successfully executing PR and […]

Crenshaw Communications, ImPRessions, public relations • December 6, 2018

The Problem With Influencers

Influencer programs can be very effective, particularly as part of a strategic PR program. From YouTube kids to @dogsofinstagram, influencer marketing has grown fast in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer marketing, essentially outsourcing […]

Crenshaw Communications, PR Fish Bowl, public relations • December 4, 2018

Want To Work In Tech PR? Here Are 5 Questions

Tech PR is an intensely competitive sector. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. As it has grown, PR has become more specialized, which has affected recruiting. Filling PR agency positions is harder than in the […]