7 Ways To Prep A CEO For A Broadcast Interview
For PR pros, landing an on-air interview for a C-suite executive is a big deal. It’s a great way to position a company in front of a large audience, and it’s typically a chance to convey a point of view on a business topic or issue. But what if an executive isn’t fully prepared? Unless […]
Read MoreWhat are LinkedIn Stories and How Can PR Pros Use Them?
Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it! Of course, with over 706 million global users, LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and […]
Read MoreCan Sponsored Content Work For PR?
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. How? Both PR and content share the same goal: to reinforce positive visibility, engage specific target audiences, and in some cases, issue a call to […]
Read MoreScary Similarities Between Halloween And PR
What do PR and Halloween have in common? They can both be scary as well as fun. Here’s what I mean. Planning is the key to both Ever wait for the last minute to plan your costume and feel like a loser at the party? It’s the same way in public relations. For fans of […]
Read MoreHow To Set Expectations In Public Relations
Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. We’ve all worked with, and been stressed out by, demanding […]
Read MoreHow Paid And Organic Social Media Work Together In PR
Social media marketing and PR have become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic […]
Read MoreFive Types Of Bylined Content That Work For PR
As outlined in my post on PR tips for effective bylines, bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR […]
Read MoreHow (And Why) PR Pros Should Use TikTok
There’s a new social media app taking the world by storm. It’s called TikTok. Ever heard of it? Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart […]
Read More6 PR Tips For Staffing A Media Briefing
In B2B public relations, one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important. They’re useful for relationship building and keep the dialogue going until the time when a company executive’s […]
Read More