Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • September 22, 2017

PR’s Top Tech Tools

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Technology never sleeps! Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. Tech tools to improve PR performance Nearly anyone in PR can […]

Crenshaw Communications, crisis management, ImPRessions • September 20, 2017

PR Lessons From The Bungled Equifax Crisis

Public relations people like to talk about “getting out in front” of a crisis; in fact, for a taste of real-life preparation, check out this stress-inducing story about a crisis simulation by The New York Times‘ Sapna Maheshwari. Yet it’s a myth to think you can prevent any event that could wreck a company’s reputation. […]

Crenshaw Communications, PR Fish Bowl, public relations • September 19, 2017

PR Tips For Successful Media Training

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! Here are some “must-dos” along with new PR media training tips to incorporate […]

Crenshaw Communications, PR Fish Bowl, public relations • September 15, 2017

Must-Read Books For PR Professionals

One of the smartest ways to keep producing high-quality public relations work is to keep reading – and not just work-related headlines or the clickbait on your Facebook page! We’re talking about long-form thought pieces, well-written blogs posts, and newsletters designed for particular verticals. We’re also talking about books. According to the Pew Research Center, […]

Crenshaw Communications, ImPRessions, public relations, reputation • September 13, 2017

PR Heroes Of The Hurricanes

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in […]

Crenshaw Communications, media relations, public relations • September 12, 2017

5 Brilliant PR Stunts And Why They Worked

Every so often a public relations team comes up with a PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. […]

Crenshaw Communications, PR Fish Bowl, public relations • September 8, 2017

What Clients Should Expect From A PR Agency

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful. In this post we’re looking at what clients should expect from their PR firm to ensure a productive and long-lived relationship. Beyond The […]

Crenshaw Communications, ImPRessions, public relations • September 6, 2017

PR Tips On Being Quoted In The Media

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. We work to generate a quick opportunity for a client or […]

News • September 5, 2017

Weekly Tasting Names Crenshaw Communications As PR Agency

New York, N.Y., September 5, 2017 – Crenshaw Communications, a New York-based public relations and digital content agency, has been named agency of record for Weekly Tasting, the newest online wine sale site. The appointment was made after a formal review involving 15 PR firms in New York and elsewhere. Crenshaw was tapped for PR, […]