Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • August 2, 2017

Top 10 Tech Blogs PR Needs To Follow

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, […]

Crenshaw Communications, PR Fish Bowl, public relations • July 31, 2017

Best PR Tips For Media Interviews

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are […]

communications, Crenshaw Communications, ImPRessions, public relations • July 26, 2017

What Sean Spicer Can Teach Us About PR

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts. In a clever but dubious bit of newsjacking, the owner of the Bunny Ranch brothel offered Spicer a PR job at his company. […]

Crenshaw Communications, PR Fish Bowl, public relations • July 25, 2017

Better PR With Third-Party Partnerships

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities Make sure your messages are aligned The best PR partnerships are borne of positions or values that are similar or […]

Crenshaw Communications, PR Fish Bowl, public relations • July 21, 2017

5 Ways To Create Powerful PR Content

In public relations we’re always looking for ways to help produce quality content for clients as well as our own brand. And there are useful tools that can save time while improving topic choice, leads, and writing style. Here are some of our favorite apps and tools that help PR teams create winning blog posts, […]

Crenshaw Communications, ImPRessions, public relations • July 17, 2017

Top Tech Trends That Affect PR: Mary Meeker 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017, and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Internet ad spend surpasses television spend The lines will cross in […]

Crenshaw Communications, PR Fish Bowl, public relations • July 16, 2017

How To Make Surveys Work For PR

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? After all, if the questions are too obvious, it’s likely to be boring, but if the outcomes are unpredictable, could it backfire? Like any PR vehicle designed to generate positive press response, the success of […]

Crenshaw Communications, ImPRessions, public relations, reputation • July 12, 2017

Should Brands Take A Stand?

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a […]

Crenshaw Communications, PR Fish Bowl • July 10, 2017

Smart PR: 6 Stories NOT To Pitch Media

In public relations, it’s not always obvious what is and isn’t a story. It’s an important skill to differentiate between story ideas and angles that will make news and those that will make it into the email trash folder. What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” […]