Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • September 5, 2017

6 Smart Tips For Q4 PR Planning

Yes, we know it’s still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. Every year we look for smart new ways to streamline systems or simply do PR better. What follows is a compilation of proven tips to try as you ease into autumn. Transition to the busy fall […]

Crenshaw Communications, PR Fish Bowl, public relations • August 28, 2017

Best PR Practices For International Clients

At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Given our large number of clients beyond the U.S., we’ve learned some tricks to help erase borders, ease […]

ImPRessions • August 23, 2017

The 7 "New" Rules Of Digital PR

Do you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. And with change come challenges. In some ways PR hasn’t changed that much. We […]

Crenshaw Communications, PR Fish Bowl, public relations • August 21, 2017

PR Takeaways From The Eclipse

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Take this week’s solar eclipse, for example. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Smart PR […]

Crenshaw Communications, PR Fish Bowl, public relations • August 17, 2017

Avoid These "Bad-PR" Awards

There are many fabulous industry awards and “best of” lists that public relations teams help their clients go for every year. These include everything from the Stevie Awards and the EOY (Entrepreneur of the Year) to best workplace awards like those sponsored by Inc. and others. And that doesn’t even include vertical awards and “best […]

Crenshaw Communications, ImPRessions • August 15, 2017

Corporate Ghosting: Can We Bust It?

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls. I’m talking about business or “corporate ghosting,” which can be just as infuriating and […]

Crenshaw Communications, PR Fish Bowl, public relations • August 9, 2017

Using PR To Help Brands Build Trust

We’ve seen our share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Over the long run, however, trust is a valuable commodity in a brand. Customers are increasingly skeptical when it comes to brand choices, relying on the attitudes and experiences of […]

Crenshaw Communications, ImPRessions, public relations, reputation • August 8, 2017

Google Earns Positive PR On Diversity – Under Duress

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Although the 10-page “anti-diversity” memo was actually more nuanced than some reports gave it credit for, its thesis triggered a quick […]

Crenshaw Communications, ImPRessions, public relations • August 2, 2017

Should Brands Talk Back On Social Media?

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality. A flippant attitude or a risky tweet can take a brand even further. […]