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advertising, Crenshaw Communications, public relations, reputation • June 24, 2009

Investing In The Recovery: Why PR?

Although the economic recovery is still far from certain, some in our business are preparing for it in plans for new new hiring, deal-making and restructuring, as reported in today’s New York Times. This is smart thinking, and it gives me hope that the outdated “conventional wisdom” of cutting discretionary marketing spending during a recession has […]

advertising, communications, Crenshaw Communications, public relations, social media, technology • June 10, 2009

Has Twitter Jumped The Shark?

It’s a running joke among people in communications that, today, everyone’s a social media expert. Those who aren’t experts are usually self-proclaimed evangelists, mavens, gurus, specialists, advocates, or at the very least, enthusiasts. It’s striking, isn’t it, how quickly so many have become so adept at using new networks, platforms, strategies, and tools? My point […]

advertising, blogging, Crenshaw Communications, public relations, reputation, social media • June 3, 2009

The Few, The Proud…. The Tobacco Executives

The American Legacy Foundation has been using “reality advertising” in its anti-smoking campaigns targeted to young people for years, with mixed reviews from the marketing community for tactics that are occasionally heavyhanded. But, its 2009 campaign featuring new TV spots takes the reality up a notch. What’s more, it moves away from the health messages typical of many […]

advertising, Crenshaw Communications, public relations • May 31, 2009

Spin Doctors And Other PR Myths

I spent part of today preparing a presentation about optimizing the PR investment for a meeting of MENG (Marketing Executives Networking Group), and my advance research has reminded me that certain myths about our business persist. Despite the growing prominence of PR and the fact that nearly everyone thinks he understands it, there’s a lot […]