Questions PR Grads Should Ask In An Interview
It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating. According to Glassdoor, the average interview process from first contact to a possible offer can last […]
Read MoreBusiness Leaders: PR Tips To Ace Media Interviews
For any PR agency team, a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. At the same time, having a terrific media spokesperson who can nail the messaging, handle […]
Read MoreAdTech Pubs Every PR Pro Should Be Reading
As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech, for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the […]
Read MoreNow Hiring: Assistant Account Executive
Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Assistant Account Executives […]
Read MoreWanted: Senior Account Executive
Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency […]
Read MoreHow To Score A Great Local News Story: 5 PR Tips
Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at […]
Read MoreCybersecurity Pubs Every PR Pro Should Be Reading
Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. We may also work to earn media coverage that will […]
Read MoreHow To Convince A Reporter to Cover Your Story
One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams […]
Read MoreCrenshaw Nominated For 2021 SABRE Award
The Crenshaw team is delighted to have received a nomination for the 2021 SABRE Awards North America. The SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. This year, we have been nominated in the Business-To-Business Marketing category for our work on behalf of the National Cybersecurity Alliance […]
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