communications

communications, Crenshaw Communications, News • February 3, 2021

Crenshaw Clients Nominated for Campaign US Female Frontier Awards

Our clients are trailblazers! Campaign US announced the honorees for the third annual Female Frontier awards, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry. Congrats to Jessica Hogue, GM of measurement and analytics, Innovid, Stephanie Geno, SVP of marketing, Innovid, and Rathi Murthy, chief technology officer, Verizon Media! All have […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 26, 2021

The Future Of Conferences And Events: A PR Planner’s View

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., I recall the first big event to cancel was South By South West […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, reputation • January 19, 2021

When is It Okay To Get Political In Brand PR?

It’s (finally) Inauguration Week. With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms. Many of us were raised with the idea that it’s bad form to speak about religion or politics. Brands historically have followed […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 14, 2021

5 Reasons Your Story Wasn’t Picked Up: A PR View

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Although there’s no magic to guaranteeing a 100% coverage […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media • January 6, 2021

How Influencers Can Elevate Your PR Campaign

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially. Influencers […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology, time management • December 29, 2020

PR Tips For Securing A TV Segment

In PR, broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Broadcast segments typically have a large and high-quality reach in real time, and they live […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • December 23, 2020

A PR Pro’s Letter To Santa Claus

Dear Santa, What a crazy year it has been. We started strong but were hit with a big curveball. We adjusted, thinking all would be back to normal within weeks. How wrong we were! This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021. On behalf […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • December 17, 2020

Three Questions A PR Person Should Never Ask A Reporter

As a PR pro, you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Staying in contact with relevant contacts is one of the most important aspects of PR. But to maintain these valuable relationships, it’s vital to remember your role and not overstep boundaries. Here are several […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, time management • December 11, 2020

How To Make A Killer Content Calendar

In PR, a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a […]