CEO



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August 18, 2014

Making PR A Priority In The C-Suite

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As PR execs strive to  keep public relations front and center with CEOs, consider some “prep work” that will make the case to decision-makers and keep smart, results-driven PR in the forefront. What  defines executive-championed work? Programs that support leadership goals, like enhancing corporate reputation and increasing sales or profits. Issues that resonate with the…
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October 16, 2013

How To Sell PR To The C-Suite

by: in: Crenshaw Communications, imPRessions

Public relations has come a long way in recent years, but PR budgets are still vulnerable during a downturn, company retrenchment, or change in business focus. That’s why most PR professionals, whether inside the corporation or at a partner agency, are in continuous selling mode. How do we support our clients in presenting PR as…
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May 14, 2012

Crisis Management: When The Crisis Is The CEO

by: in: communications, Crenshaw Communications, crisis management, imPRessions, leadership, public relations, reputation

  It’s hard out there for a CEO. Recently, we witnessed a week’s worth of drip-drip-drip coverage about Yahoo chief Scott Thompson’s resume. The gaffe culminated in Thompson’s resignation after only four months on the job. But the controversy, on the surface, wasn’t about whether he’d faked an advanced degree, or falsely claimed Ivy League…
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