client relations

0
March 11, 2014

Are Better Client-Agency Relations the Key to Better Public Relations?

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

At our New York-based public relations agency, we can never be accused of under-communicating with clients. Beyond daily e-mails and weekly status calls, we manage to achieve maximum “touchpoints” throughout the week. If you ask anyone in our firm, they will agree that better client agency relations are, if not THE key, certainly one key…
Read more


0
February 21, 2014

Eight Ways PR Pros Can Make The Client Look Good

by: in: communications, Crenshaw Communications, imPRessions, public relations

PR veteran Arthur Solomon’s recent post about challenging basic public relations “rules” and other industry tenets really struck a chord with me. The most insightful point may have been this one:  “Good work is not a sure way of receiving client approval. The best way to ensure a good review is to make the client…
Read more


0
June 5, 2013

Tuesday Tips: To Friend or Not to Friend? Best Practices for Connecting with Clients on Social Media

by: in: Crenshaw Communications, PR Fish Bowl, public relations

These days, it seems that everyone and their grandmother is on Facebook. For PR pros, embracing social media often means connecting with clients. Team members start friending client staff, and vice versa, but are personal social media accounts really the best way to communicate? What are the risks? Whether you’re a social media super user…
Read more





0
February 9, 2012

How To Recharge Your (Client) Relationship

by: in: communications, Crenshaw Communications, imPRessions, public relations

If agency searches are a lot like dating, then long-term client relationships can be a little like marriage. The best are based on mutual trust and transparency, with some occasional renegotiation along the way. But what if the relationship has gotten a little… humdrum? Worse, you’re taking each other for granted (which may be fine…
Read more