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December 29, 2011

The Top Ten PR Blunders of 2011

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation

When a serious setback or crisis occurs, not even the most talented PR pro can make it go away. Yet, a poor response invites reputation damage, while proper handling can help mitigate or limit it. Here’s my “Top 10” list, from a communications perspective, of the most badly handled public situations of the year. 10.  Governor…
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December 13, 2011

Tuesday Tips: Make the Most of Media Monitoring

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Media monitoring is crucial, since agencies must provide most recent and relevant news to their clients. It allows speedy responses for any crisis or unfavorable situation, provides insight into consumer and influencer thinking, and creates new contacts and relationships. For example, by learning that editor Nola Weinstein of Glam.com was a fan of 20×200 prints…
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October 26, 2009

Ready or Not, Here Comes SideWiki

by: in: advertising, Crenshaw Communications, marketing, public relations, reputation, social media

Lately I’ve been involved in discussions about companies who don’t want their brands to engage with consumers online. Most PR practitioners agree that there can be legitimate reasons for a business to avoid social media – be they regulatory issues, a narrow or niche positioning, or lack of preparedness. It’s a brand’s choice, after all. Until now, that…
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August 25, 2009

The Face Of Online Anonymity

by: in: Crenshaw Communications, social media, technology

After becoming a parent, I was briefly obsessed with the anonymous online community UrbanBaby. UB was ostensibly about parenting, but it became known as a place where sleep-deprived moms would confess embarrassing secrets. As New York magazine put it, the anonymity was like a blend of “truth serum and a very strong cocktail.”  Beyond the oversharing, UB could be snarky, even…
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