social media


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December 6, 2016

Enhance PR Through These Simple Social Media Tips

by: in: Crenshaw Communications, Crenshaw Communications, PR Fish Bowl, public relations, social media

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the…
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February 27, 2015

5 Ways To A PR-Worthy Company Linkedin Page

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As the most overtly “professional” of the social media platforms, Linkedin is an important and necessary part of any good public relations program. While fans look for inspiration on Instagram or Pinterest and journalists hang out on Twitter, those more focused on business — prospects, clients, partners, and employees for a given company — inhabit Linkedin….
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January 22, 2015

How To Make Content More Shareable (And PR-Friendly)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Creating content that is shared broadly is a great way to build good PR, whether it’s for yourself, your company or brand, or for others. And while there’s no way to predict precisely which posts, pictures, videos or articles will be most popular, there are some basic guidelines to improve the chances of your content’s being shared….
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March 28, 2014

Why You Need To Hire A PR Firm Now

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media

Even if your hot ad/tech business isn’t being acquired today for millions of dollars or you aren’t quite ready to launch your latest sure-to-wow consumer product, you may still need to consider professional PR counsel for your company. Here are some good reasons why: You are being left out of a story right now. Without a…
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February 4, 2014

PR Agencies: Does Your Client’s Strategic Communications Plan Include a Social Media Policy?

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social…
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June 12, 2013

When Brands Overreact To PR Problems

by: in: advertising, Crenshaw Communications, imPRessions, public relations, reputation

Social-media-fueled brand controversies are more common than ever in the digital age. But even in the current crisis-of-the-hour media environment, it’s natural for major brands to take slights very seriously. Where millions of dollars are spent and fat profit margins are at stake, overreactions are understandable. You can almost sense the confusion, conflicting advice, and…
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June 5, 2013

Tuesday Tips: To Friend or Not to Friend? Best Practices for Connecting with Clients on Social Media

by: in: Crenshaw Communications, PR Fish Bowl, public relations

These days, it seems that everyone and their grandmother is on Facebook. For PR pros, embracing social media often means connecting with clients. Team members start friending client staff, and vice versa, but are personal social media accounts really the best way to communicate? What are the risks? Whether you’re a social media super user…
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May 21, 2013

Tuesday Tips: Avoid Social Media Disasters

by: in: PR Fish Bowl, public relations

As PR and social media professionals who often share content on behalf of brands and company executives, we literally have their reputations in our hands…and on our dashboards. That’s why every PR pro must guard against the unscrupulous. Recent Twitter hacks of major brands like Burger King, Jeep and Chrysler show that no one is…
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April 10, 2013

Should PR Own Social Media?

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

The rise of social media has been a boon to many communicators, from public relations professionals, to digital marketers, to SEO specialists. It’s also spawned countless land grabs and turf battles, since we all want a piece of the pie. Successful social media campaigns can puff up reputations and fatten our bottom lines. But budget…
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January 3, 2013

8 Ways To “Socialize” A PR Campaign

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

Social media can be like a “secret sauce” for public relations programs. Even if it’s not the main ingredient, it adds flavor and power to a traditional program. The key is integration. Here are some simple steps for extending a PR campaign through social media. Define your goals. At times companies feel pressed to make…
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December 13, 2012

TGIF: 12 Days of Christmas (or holiday of your choice) 2012 Edition

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Fellow PR practitioners, clients, and media, it’s time to revisit the famous gifts from the “12 Days of Christmas” song. Here’s this year’s “ripped from the headlines” spin on the evergreen list. Twelve drummers drumming. An awesome gift this year, when at least twelve top drummers from Charlie Watts to Max Weinberg gathered on 12.12.12…
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October 23, 2012

Tuesday Tips: Social Media Must-Haves (for first-time PR clients)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Behind every great company is a great social media plan. I’m being slightly facetious, but there’s no denying the importance of a strong digital, as well as traditional, PR strategy. The two are complementary, and for first-time PR clients, there are definitely some must-have elements we recommend when implementing a new social media plan. Twitter-…
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December 27, 2011

Tuesday Tips: Rebrand Yourself in 2012

by: in: PR Fish Bowl, public relations

The New Year provides the opportunity for a new and improved professional you.  So what should you do to freshen up your personal and professional brand in 2012?  Here are a few suggestions to help start the year off right. Update your Linkedin profile Take a few minutes to go over your profile and make…
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