creativity

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creativity • November 1, 2011

The Presume

It’s no secret that you need to stand out these days when applying for a job. Killer qualifications are often not enough to get your foot in the door. Enter the presume. The presume brings your resume to life using your own voice, visuals and graphics to highlight your educational and employment experience in a […]

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creativity, Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2011

How Workplace Superstitions Can Boost Business

The quarterback of my alma mater played every game wearing the same socks.  Ernest Hemingway always wrote standing up. Matthew Weiner, creator of “Mad Men,” claims all of these superstitions in this recent NY Times article: “No hat on the bed. No shoes on the bed. Do not step over people on the floor. Put […]

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creativity, Crenshaw Communications, PR Fish Bowl, public relations • September 6, 2011

Tips For Better Brainstorming

I read once that the main reason some creative PR brainstorms yield little in the way of usable ideas comes down to performance anxiety. The so-called expert went on about discarding the practice altogether and basically asking team members to “phone something in.” I think we can do better! There is often something magical about one […]

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creativity, PR Fish Bowl, public relations • August 2, 2011

What We Can Learn From Shark Week

It’s baaack! Discovery Channel found a good thing when they decided to dedicate a week’s worth of programming to shark attacks. That was 24 years ago, and now Shark Week is more than just hour-long shows about sharks. Shark Week has become must-see TV every summer. It’s also a brand of its own, and part […]

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creativity, PR Fish Bowl • June 21, 2011

A Father’s ROI

How my dad’s “investment” in me improved my PR skills My dad spent years investing his time and wisdom in shaping my values, skills and “way in the world”. Now that we have celebrated his big day, I wanted to reflect on the great tips he’s given me by word and example, that have helped […]

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creativity, PR Fish Bowl • June 10, 2011

Ode To My PR Office

Office, how do I love thee? Let me count the ways. Each morning I come into my own space ready to create something new on behalf of a client or for our company.  Like anyone, I make my space my own and draw upon certain things for inspiration and to help me through my day. […]

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creativity • May 27, 2011

Three-Day Weekend With A Twist

Make this Memorial Day memorable.  According to about.com vacations are important for more than just fun.  They help promote creativity, stave off burnout, keep us healthy, and promote overall wellbeing. So this Memorial Day avert the ordinary and take the road(s) less traveled. Embrace the odd. America is full of unique Americana. For example did […]

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creativity, PR Fish Bowl • March 25, 2011

What’s Your "Limitless"Fantasy?

In Limitless, the new movie starring Bradley Cooper, a top-secret “smart drug” enables him to use 100% of his brain and become a perfect version of himself.  Soon our protagonist can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets—as long […]

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advertising, communications, creativity, Crenshaw Communications, marketing, public relations, social media • December 23, 2009

Pepsi Super Bowl Snub Scores PR Points, Changes Marketing Game

In recent years, the Super Bowl has become as much a brand PR vehicle as an advertising showcase. Companies can score big by announcing their participation in the adfest, and if they hit, their commercial will be replayed and discussed by pundits like Barbara Lippert and Donnie Deutsch throughout the post–game news cycle. That’s why it’s ironic that Pepsi’s recent announcement […]

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