creativity

creativity, PR Fish Bowl • December 6, 2011

Tuesday Tips: Make The Most Of PR Mailers

December is here, and tis the season of giving! But in PR, we like to “gift” media all year-long. Not your typical gift, but what we call “creative deliveries.” In short, your clients’ offerings artfully packaged to get maximum media attention. Yes, a pitch letter and a phone call will often be enough, but why […]

creativity, PR Fish Bowl, time management • November 4, 2011

If We Could Turn Back Time

Daylight Saving Time ends this weekend as we turn the clocks back and gain an hour. And we all know how valuable an hour of quality sleep is to mental and physical well-being. But you don’t have to take your hour in sleep; you can do other productive things with this “gift of time!” Here […]

creativity • November 1, 2011

The Presume

It’s no secret that you need to stand out these days when applying for a job. Killer qualifications are often not enough to get your foot in the door. Enter the presume. The presume brings your resume to life using your own voice, visuals and graphics to highlight your educational and employment experience in a […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2011

How Workplace Superstitions Can Boost Business

The quarterback of my alma mater played every game wearing the same socks. Ernest Hemingway always wrote standing up. Matthew Weiner, creator of “Mad Men,” claims all of these superstitions in this recent NY Times article: “No hat on the bed. No shoes on the bed. Do not step over people on the floor. Put […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • September 6, 2011

Tips For Better Brainstorming

I read once that the main reason some creative PR brainstorms yield little in the way of usable ideas comes down to performance anxiety. The so-called expert went on about discarding the practice altogether and basically asking team members to “phone something in.” I think we can do better! There is often something magical about one […]

creativity, PR Fish Bowl, public relations • August 2, 2011

What We Can Learn From Shark Week

It’s baaack! Discovery Channel found a good thing when they decided to dedicate a week’s worth of programming to shark attacks. That was 24 years ago, and now Shark Week is more than just hour-long shows about sharks. Shark Week has become must-see TV every summer. It’s also a brand of its own, and part […]

creativity, PR Fish Bowl • June 21, 2011

A Father’s ROI

How my dad’s “investment” in me improved my PR skills My dad spent years investing his time and wisdom in shaping my values, skills and “way in the world”. Now that we have celebrated his big day, I wanted to reflect on the great tips he’s given me by word and example, that have helped […]

creativity, PR Fish Bowl • June 10, 2011

Ode To My PR Office

Office, how do I love thee? Let me count the ways. Each morning I come into my own space ready to create something new on behalf of a client or for our company. Like anyone, I make my space my own and draw upon certain things for inspiration and to help me through my day. […]

creativity • May 27, 2011

Three-Day Weekend With A Twist

Make this Memorial Day memorable. According to about.com vacations are important for more than just fun. They help promote creativity, stave off burnout, keep us healthy, and promote overall wellbeing. So this Memorial Day avert the ordinary and take the road(s) less traveled. Embrace the odd. America is full of unique Americana. For example did […]