creativity

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creativity, Crenshaw Communications, PR Fish Bowl, public relations • November 5, 2013

How To Be A Winner in the PR Awards Game

By guest blogger George Drucker It’s awards season. No, not Oscars, Emmys, or YouTube. It’s the time of year where you or your PR agency, whether doing brand public relations, B2B PR, consumer PR or the like, can demonstrate your creativity, media skills, digital savvy and communications expertise in a truly competitive setting. Winning industry […]

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creativity, Crenshaw Communications, PR Fish Bowl • September 24, 2013

Six Steps To Creative PR Brainstorms

Many successful PR and marketing campaigns have started with a simple creative brainstorm. Yet, we’re always searching for better and more productive ways to develop great ideas. What many PR pros and others don’t always realize is that every concept doesn’t have to be groundbreaking. Some of the best creative sessions produce a small germ […]

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creativity, Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 2, 2013

PR (Never) Takes a Holiday!

While most people are ready to kick off the 4th of July holiday early, smart PR folks have been thinking of ways to take advantage of the time period on behalf of their clients. They know that a long holiday weekend means a slow news cycle and media who may be distracted or in a rush to […]

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creativity, Crenshaw Communications, PR Fish Bowl, public relations • May 3, 2013

What I Learned About PR from "42"

by guest blogger George Drucker The excellent film and tremendous PR effort created on behalf of “42: The Jackie Robinson Story” which opened on screens nationwide a few weeks ago, inspired me as a PR professional. As a long-time  Angeleno, and even longer PR practitioner, I have to take my Dodger baseball cap off to […]

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creativity, Crenshaw Communications, PR Fish Bowl • March 22, 2013

Get Your Blog In Shape

Is your blog flabby? Is its content the equivalent of junk food? As with other spring rituals, getting your content in shape is a worthy exercise. Ask yourself these questions and then choose a shape-up plan that works for your particular blog. Is it carrying a “spare tire”? You need sharper editing. If you are […]

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creativity, Crenshaw Communications, PR Fish Bowl, public relations • March 19, 2013

Managing The Media Exclusive

In the public relations world, getting an exclusive is often a key part of a team’s overall strategy of securing the best coverage. But it is often a delicate dance between outlets, clients and agency and must be handled with a certain finesse. The definition of “exclusive” has even grown murky (see CNBC’s restrictive booking […]

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creativity, Crenshaw Communications, PR Fish Bowl, public relations • March 13, 2013

Don’t Trip Up! Fam Trip Planning Primer

Seeing really is believing, and for PR pros, a familiarization press trip, or fam trip, is a staple for securing in-depth, first-hand coverage of a destination.  A successful fam trip will not only provide you with a way to show off your client’s tourist or business features but also give you a great opportunity to […]

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creativity, Crenshaw Communications, PR Fish Bowl, public relations • March 5, 2013

Becoming A Media Source

When it comes to client work, one of the things we always ask ourselves is, “How can we help our client shine?” This is especially true if the client is in a less-than-sexy industry. However, a PR pro’s dream is for the tables to flip and the media to approach us. It’s not that hard […]

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creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 13, 2012

12 Days Of Christmas (or holiday of your choice) PR Edition

Fellow PR practitioners, clients, and media, it’s time to revisit the famous gifts from the “12 Days of Christmas” song. Here’s this year’s “ripped from the headlines” spin on the evergreen list. Twelve drummers drumming. An awesome gift this year, when at least twelve top drummers from Charlie Watts to Max Weinberg gathered on 12.12.12 […]

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