creativity

creativity, Crenshaw Communications, PR Fish Bowl, public relations • March 5, 2013

Becoming A Media Source

When it comes to client work, one of the things we always ask ourselves is, “How can we help our client shine?” This is especially true if the client is in a less-than-sexy industry. However, a PR pro’s dream is for the tables to flip and the media to approach us. It’s not that hard […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 13, 2012

12 Days Of Christmas (or holiday of your choice) PR Edition

Fellow PR practitioners, clients, and media, it’s time to revisit the famous gifts from the “12 Days of Christmas” song. Here’s this year’s “ripped from the headlines” spin on the evergreen list. Twelve drummers drumming. An awesome gift this year, when at least twelve top drummers from Charlie Watts to Max Weinberg gathered on 12.12.12 […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations, time management • December 7, 2012

What PR Pros Want For The Holidays

No matter whether you’re too old to write to Santa, celebrate something completely different or just want world peace, pretend someone could give you some gifts to make you better at your job or to make your job easier, what would be on that list? We took a crack at it. Pitch-perfect The computer program […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • November 28, 2012

Make Your Blogger Relationships Work Harder

Bloggers aren’t just an online source anymore. The big ones, the “super-bloggers,” are expanding their media empire from small screens to large ones and virtual relationships to “real world” with tremendous PR potential for your clients. You can tap into this power by following some timely tips. Effective blogger relations can expose your client to […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • November 6, 2012

PR Pros, To Newsjack Or Not To Newsjack?

Sometimes the lines are clear as day. A story hits, and hits hard, and you have a client with an ancillary message that meshes perfectly. Last year, as unemployment was peaking, and new grads were facing an uncertain job market, we mounted an unlikely, and therefore newsworthy, job search on behalf of a client. It […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations, time management • August 20, 2012

Back To PR School

by guest blogger Lauren Silverman S eptember is nearly here, and that means one thing: Back to School! Even if you haven’t set foot in a classroom in years, there are always new PR tools and skills to master. Here are some of my favorites. Refresh your writing – Strong, succinct writing makes both pitches […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • June 21, 2012

Boundless Enthusiasm For The Boundary-less Office?

Lately there has been a resurgence in the “open office.” Now, when I say “resurgence” I refer to the fact that offices of yore (late 1800s-early 1900s) were open-floor plans with office folk generally gathered around one big table with perhaps a separate desk for the boss. Today’s open office floor plans seem to be […]

blogging, creativity, Crenshaw Communications, PR Fish Bowl, public relations • April 17, 2012

Writing The Shareable PR Blog Post

Crenshaw Communications’ employee blog, PR Fishbowl, recently celebrated its one-year anniversary, and we thought it a good time to look back and highlight what makes a blog readable and shareable. Here is what we found: Find your voice. Whether your blog is snarky or sweet, find a consistent tone so “fans” know what to expect […]

creativity, PR Fish Bowl, public relations • March 27, 2012

Crafting Better New Business Proposals

New business is the lifeblood of any PR agency. Often, your written proposal is your strongest selling piece, particularly in a competitive situation. What goes into writing a winning proposal? In addition to the obvious: define the client objectives, target audience, develop a strategy and create tactics, here are some tips to make your proposal […]