communications

communications, Crenshaw Communications, marketing, media relations, PR Fish Bowl, public relations • August 5, 2020

PR Tips On “Closing The Deal”

Business presentations are both exciting and stressful — whether you’re in PR, sales, marketing or a tech startup looking for funding. Intangible factors like personal chemistry, charisma, and energy are top factors. But especially in the COVID era, the packaging of the presentation itself is also critical. Before you speak in-person or virtually, prospective clients […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 30, 2020

You Know You Work In Tech PR When…

Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. But tech PR takes things to a different level because of its constant innovation and […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • July 22, 2020

PR Tips On How To Be A Rockstar Panelist

Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming […]

advertising, communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 20, 2020

PR Tips For Ad Tech Companies

Despite the consolidation that ad tech and the PR agencies that serve it have seen in recent years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape; every year it grows. There are now thousands of companies that specialize in digital advertising, creating fierce […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 14, 2020

Tech Tools Every PR Professional Needs To Succeed

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. Below are a few tools every PR pro should master to maximize […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2020

10 Podcasts PR Pros Should Listen To

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. While our main goal in PR is staying informed about various industries, from ad tech to zythology, we also need to […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • July 6, 2020

How To Craft A Winning Award Submission

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. Yet crafting a winning entry for a […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 1, 2020

How To Write A Pitch That Will Actually Be Read

As most PR people know, reporters don’t read every story pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers get 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. A public relations team’s challenge is to create a winning […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • June 23, 2020

PR Tips And Tricks For Landing Bylined Content

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. One staple from the B2B PR toolbox is contributed content. A piece of content like a guest post, bylined article, or op/ed is a useful […]