media relations

Crenshaw Communications, media relations, PR Fish Bowl • June 28, 2016

7 Pitching Tips For Better Tech PR

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working […]

Crenshaw Communications, media relations, PR Fish Bowl • June 23, 2016

A Journalist’s POV: Questions From A PR Team

Helping craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. Read on for Ira’s insightful […]

Crenshaw Communications, media relations, PR Fish Bowl, social media • March 22, 2016

3 Ways PR Can Leverage A Comments Section

As anyone in PR today knows, an article’s comments section can be as revealing as the piece itself. Online comments are so fascinating that there’s even a book about the topic (Reading The Comments.) Yet anonymous comments can be controversial due to the negative conversations they may spark, prompting many publications to limit or do […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 22, 2016

A Journalist’s POV: 3 Questions From A PR Team

One of the great reasons to work in a PR agency is the diversity of clients you meet. If you love tech PR, you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. These assignments also afford some of us the opportunity to meet and develop relationships […]

Crenshaw Communications, media relations, News, PR Fish Bowl, public relations • January 28, 2016

A Journalist’s POV: 3 Questions From A PR Team

Like many in the PR world, I am an unabashed podcast junkie. The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. Podcasts can spark ideas that are just irresistible to the PR […]

Crenshaw Communications, media relations, News, PR Fish Bowl • January 21, 2016

6 PR Pitches To Avoid At All Costs

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. Our years of experience have provided us with a pretty accurate “6th sense” for what will and will not get positive journalist attention. With that in mind, we have prepared a list of the type […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 1, 2015

PR And The 6 Signs Of A Successful Broadcast Placement

For top PR teams working on B2B or B2C campaigns, it’s hard to dispute the power of a broadcast placement for driving web activity or even foot traffic. When planning a broadcast campaign, first ask yourself what you’re trying to achieve – specific goals such as site visits or downloads, or broader general awareness of a […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 22, 2015

5 Must-Read Books For PR Pros This Fall

Top PR agencies look for an edge everywhere they can. Absorbing the latest business, industry or pop culture book is a surefire way to keep up. Of course, in the 24/7 world of agency PR, people often ask, “When would I even find time to read a book?” We would argue, “How can you afford not […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 15, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

One of the joys of working in a top PR agency is getting to know rising stars in both traditional and digital media. One of those digital media standouts is Sarah Stiefvater, Associate Editor, women’s lifestyle site, PureWow. Below, Sarah discusses some of the best ways to build and foster a good PR/journalist relationship including how to […]