media relations

Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 24, 2015

Beat The Clock! PR Adapts To Ever-Shortening Attention Spans

If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 4, 2015

A Journalist’s POV: Questions From A NY PR Firm

In the hectic world of consumer and tech PR, finding journalists you can have a relationship with — who will read your emails, respond, and whenever they can, say “yes” to your pitch — is a gift. Liz Brody, Glamour‘s News Director, is one of those journalists. Previously she was news and health director at […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 21, 2015

Top Tips For A Successful PR Media Tour

As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings can be invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 11, 2015

The Summer PR Internship: Best Practices

A summer internship can be a stepping stone to a brilliant PR agency career. We’ve hired some of our interns as full-time staff and are proud that our program helps identify future consumer and tech PR stars! In fact, we’ve been spot on in selecting candidates who’ve provided real value to our company, and the […]

Crenshaw Communications, media relations, News, PR Fish Bowl, public relations • April 17, 2015

How PR Responds To Negative Media Coverage

by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 5, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

PR agencies treat relationships with media contacts like gold. We pride ourselves on moving beyond “pitch-and-place” and establishing a professional friendship. Part of that relationship is the journalist’s willingness to be honest about what works and doesn’t work when interesting them in a story. We recently had the pleasure of working with Paula Rizzo, Emmy Award-winning senior […]

Crenshaw Communications, media relations, PR Fish Bowl • December 9, 2014

A Journalist’s View: 3 Questions From A PR Firm

Geoff Williams, a personal finance and business writer who pens probing pieces for U.S. News & World Report and American Express OPEN Forum, understands the PR agency dynamic quite well. I have had the pleasure of working with him for years, and he agreed to take a few questions – the answers to which should help […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 24, 2014

6 Ways To Get A Jump On Holiday PR

It’s now or never for 2014 PR results! And now is the time to ensure that your team is leaving no stone unturned in leveraging opportunities for holiday PR events and stories. Here are some items for that list. Find an unlikely holiday angle. What’s hot in the news right now that you can craft into […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 22, 2014

A Journalist’s View: 3 Questions From A PR Pro

This week we have a conversation about PR with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus […]