PR Pros: You Can Better Educate Your Clients!
Every PR agency-client relationship can benefit from education. Of course, the agency team needs to get up to speed on the client’s product or service, whether it’s a B2B/tech innovation or a new consumer product. Clients also need to understand the power of public relations to drive great campaigns in tandem with other tools and […]
Read MoreA Journalist’s View: Three Questions From A PR Pro
Rachel Weingarten is a weekly style columnist for Parade.com and opinion columnist for amNewYork who also freelances for CNN Digital, Esquire.com Fortune, Newsday, USA Today and many others. Rachel is the author of three non-fiction books including Ancient Prayer: Channeling Your Faith 365 Days of the Year. The most important rule to remember when pitching a […]
Read MoreHey PR Pros: Everything Old is New Again
For example, today is National Doughnut Day, created by The Salvation Army in 1938 to honor the men and women who served doughnuts to soldiers during World War I. Now it is merely an excuse for today’s pastry purveyors to give away free product and gain visibility. No one is immune, as a giant doughnut on 5th Avenue proved […]
Read MoreA Journalist’s View: 3 Questions From A PR Pro
It’s every intrepid PR practitioner’s dream to get inside the brain of a working journalist and see what makes them tick. In an effort to get there, we are inaugurating a regular feature called “A Journalist’s View: 3 Questions From A PR Pro.” Our first journalist is Lisa Collier Cool, a bestselling author, award-winning health […]
Read MoreHow Strategic PR Makes A Milestone Work Harder
This month our client Edible Arrangements, the originator and category leader of artfully designed fresh fruit bouquets, celebrates its 15th birthday. From humble beginnings – one store in New Haven, opened by founder Tariq Farid, a Pakistani immigrant – to over 1,200 stores worldwide, the operation has grown phenomenally, achieving $500 million in sales in […]
Read MoreWhy You Need To Hire A PR Firm Now
Even if your hot ad/tech business isn’t being acquired today for millions of dollars or you aren’t quite ready to launch your latest sure-to-wow consumer product, you may still need to consider professional PR counsel for your company. Here are some good reasons why: You are being left out of a story right now. Without a […]
Read MoreSearch Techniques Will Fill That Tech or B2B PR Position Today
Job needs in New York public relations firms can turn on a dime. You land a new tech or B2B project and after the celebrating, you ask who will staff it? Great employees are the lifeblood of any PR staff, agency or in-house. What can you do to ensure you get the most qualified candidates? […]
Read MorePR Agencies’ Faux Pas: Art Imitates Life?
Anyone at a New York PR firm has experienced those “you can’t make this stuff up” moments. Whether dealing with a touchy tech reporter or a mercurial consumer PR client, things happen. But how good are you at telling the difference between true-life PR disasters and those occurring only on TV? Answers to “art” or […]
Read MorePR Pros, Get Your Clients into Long-Lead Publications
Even as another snowstorm bears down on us in the East, smart NY PR firms know that now is the time to pitch relevant clients to the glossy pages of shopping and shelter magazines for summer issues. Although it may seem quaint to work on a consumer or B2B story that won’t appear online instantly, […]
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