Our Insights

PR Fish Bowl • November 20, 2014

Stories The PR World Can Be Thankful For

Sometimes it can seem like much of what we do in the PR agency business involves managing information and its potentially negative implications. The media love a “bad news” story, and crisis management is a multi-million dollar industry. That’s why it’s refreshing when you come across stories that just make you grateful. (And it’s scientifically […]

Crenshaw Communications, ImPRessions, public relations, reputation • November 18, 2014

Is Anything Ever Really Off The Record?

Uber hit another reputation speedbump yesterday when one of its senior executives shared an unusual suggestion for generating better PR for the brand with a group of notables. At a celebrity-studded dinner in New York, SVP of Business Emil Michael floated the idea of hiring opposition researchers to dig up dirt on journalists who’ve been […]

Crenshaw Communications, PR Fish Bowl, public relations • November 18, 2014

5 Steps To A PR Influencer Strategy

Tapping the power of influencers can be a PR agency‘s not-so-secret weapon. It’s also an indispensable tool of good marketing. Whether it was your best friend in middle school talking up the new boy band or curiosity about the champagne Kim Kardashian, ahem, poured in her ubiquitous photo, there are definitely personalities who can affect […]

PR Fish Bowl, public relations • November 14, 2014

PR Lessons From Taylor Swift

There’s no escaping the Taylor Swift PR phenomenon – like it or not, the millennial pop queen is everywhere! This week she promptly became the only recording artist in history to sell more than 1 million albums in a week, three times in a row. And her decision to pull all her music from the […]

Crenshaw Communications, ImPRessions, public relations • November 14, 2014

Six Reasons A PR Agency Should Drop A Client

As posted previously, the Jian Ghomeshi sex abuse scandal is a PR meltdown – a real study in a breathtakingly swift public fall from grace. In PR land, it’s also a knotty moral dilemma for any PR or crisis agency who might take him on. The whole mess is a reminder that, just as no […]

Crenshaw Communications, PR Fish Bowl, public relations • November 11, 2014

5 Ways Small Data Beats Big In PR Programs

PR is catching up to the Big Data boom. One of the goals of a strategic PR program is often a series of newsworthy stories that are jam-packed with tacts and trends. Nothing’s changed there. But for many of us, the “last mile” of Big Data is actually not as big as we might think. […]

Crenshaw Communications, crisis management, ImPRessions, public relations • November 11, 2014

Does Everyone Deserve PR Agency Representation?

Would you serve as PR agency for a sexual predator? What about a celebrity with a reputation crisis? The sexual abuse scandal surrounding CBC radio personality Jian Ghomeshi raises questions for PR agency professionals. The storm may be smaller than some recent mega-agency controversies like Ketchum’s work on behalf of Putin’s Russia, or Edelman’s involvement […]

PR Fish Bowl • November 6, 2014

Why Young, Innovative Companies Should Consider PR A Priority

For some companies, it can be challenging to think about PR, but if you’re an innovative startup with a great story, a solid communications plan is a smart idea. It can be tempting to focus solely on “keeping the lights on” in the early phases of life, but there are plenty of good reasons why […]

News • November 4, 2014

It’s Beginning To Look A Lot Like…A Mobile Holiday Season

Retale, the Web and mobile platform that connects shoppers with their favorite local retailers, has released the results of its holiday retail shopping survey. It’s clear that our smartphones and iPads are essential holiday shopping tools, with 73% of us using smartphones for shopping and nearly half (47%) preferring it to a tablet. Retailers might […]