Our Insights

Crenshaw Communications, ImPRessions, public relations • November 4, 2014

6 PR Agency Pet Peeves

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line, “This would be such a great business if it weren’t for the clients.” Bada-bum. Of course he wasn’t serious, and the comment was a way to boost sagging morale when clients behaved in ways that his […]

Crenshaw Communications, PR Fish Bowl, public relations • November 3, 2014

PR Do’s And Don’ts To Increase Millennial Voter Turnout

Could a different kind of PR push help increase what is expected to be very low voter turnout for the 2014 mid-terms? The Robo-calls and endless TV ads and emails are still likely to result in a lower turnout than 2012, according to the The Pew Research Center. It posits that “[low] turnout in a […]

News • October 31, 2014

Halloween On West 20th Street

Just another day at the office for our founder Dorothy Crenshaw… We always knew he was a superhero! Creative meeting in DC’s office. We were very productive. And a fine spread for our Halloween festivities!

Crenshaw Communications, PR Fish Bowl, public relations • October 30, 2014

Our Favorite PR Horror Stories (And Lessons)

Halloween has us thinking about some scary PR experiences we’ve personally endured or heard about. Rarely can these mishaps be predicted, but sometimes they can be avoided after we’ve stopped cringing at the memory. Here are some of our favorites. Disaster preparedness. Two years ago, just before Halloween, Hurricane Sandy struck here in New York. […]

News • October 29, 2014

October in Chelsea

Just another gorgeous October sky in the Chelsea/Flatiron neighborhood here in New York…

Crenshaw Communications, ImPRessions, public relations • October 29, 2014

"Winning And Losing" Election-Year PR Strategies

Like many PR professionals, I love an election year. The communications strategies embody what Michelle Han calls a “vote for me” story (or, as I like to think of it, the Coke vs. Pepsi angle.) And though midterms aren’t usually very interesting, with control of the Senate up for grabs, this year is different. Many […]

Crenshaw Communications, PR Fish Bowl, public relations • October 28, 2014

7 Tips For Planning Global PR

Whether launching a B2B technology service, a medical device or new consumer product, many of the rules of the (international) road remain the same. This month, for example we will provide PR support for the international debut of a health technology product at a prominent overseas trade show. Next month, we’ll be launching a social […]

News • October 24, 2014

The Sporkful + Ballantine IPA

Client Ballantine IPA’s Jonathan Scala made a special appearance at The Sporkful host Dan Pashman’s book signing earlier this week for his new title, Eat More Better. What could be a better combination?

PR Fish Bowl • October 24, 2014

The Sprint Vs. Marathon To PR Approach

No doubt you’ve heard many a newsmaker say, “It’s not a sprint, but a marathon.” With the start of marathon season here in the Northeast, this got us thinking about how we view PR: is it a sprint, or a marathon? (Full disclosure here: as a three-time marathon finisher, I’m partial to the “marathon” approach to most […]