Our Insights

communications, Crenshaw Communications, ImPRessions • October 24, 2014

Why PR Should Rethink Social Influence

What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about […]

Crenshaw Communications, PR Fish Bowl, public relations • October 21, 2014

Four Ways To Make Sure You Meet Your PR Deadlines

Nobody likes deadline busting, and in the PR business, completing projects on time is critical. Whether it’s finishing a new business proposal, writing a seasonal PR plan or editing that byline – every PR pro juggles deadlines. As we can all probably attest, missing deadlines can erode credibility, while delivering on time helps earn you […]

Crenshaw Communications, ImPRessions • October 20, 2014

PR Learnings From The Ebola Crisis

The Ebola epidemic in Western Africa and its (very limited) spread to the U.S. represents not only a public health crisis, but a PR and communications challenge for healthcare providers, aid organizations, and governments. Much of the blame for the sensationalized coverage in this country goes to national media outlets who fanned the flames of […]

News • October 17, 2014

Crenshaw Adds Cloud Technology Platform To Client Roster

“Big Data” is bigger than ever, driving enormous opportunity for business efficiencies, insights, and better decision-making. According to IDC, the market for big data is expected to reach $16.9 billion by 2015. Building on our expertise in cloud technology, Crenshaw has signed new client Xplenty, a Tel Aviv-based data processing company with a dynamic customer […]

Crenshaw Communications, PR Fish Bowl, public relations • October 16, 2014

Four Types Of Stories Every PR Pro Should Know

Long before I came over to the PR side, I was a young reporter working under some really smart editors who taught me everything I needed to know about the media business. The most fundamental lessons were about what makes something news. After all, “Is it news?” is the driving question for every good journalist […]

Crenshaw Communications, ImPRessions • October 15, 2014

What Apple Knows About Great Tech PR

As both a business and a brand, Apple is frequently invoked as a role model for design, technology innovation, and, yes, public relations and marketing. Its “1984” campaign is still regarded as a watershed moment in advertising, and more recently, its marketing and PR are credited with producing glowing reviews, long lines at stores, and […]

Crenshaw Communications, PR Fish Bowl • October 14, 2014

5 Ways To Kill A PR Pitch

The PR pressure is on. An announcement is imminent and the task of generating media coverage is in the capable hands of the seasoned PR team. They have written a solid press release and created professional, individualized approaches to a short list of meticulously researched media. Now it’s go time. For the best possible outcome, […]

Crenshaw Communications, PR Fish Bowl, public relations • October 10, 2014

5 Secret Skills Of PR People

Of course there are the obvious skills – good PR professionals are trained to write well, and they should think strategically, yet be able to manage tactical execution of campaigns. But spend a day with a top PR person and you will see some underlying talents and character traits that every good practitioner needs in […]

Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2014

What Millennials Know About PR – And Life

When the students in my PR Management class addressed me as “Professor Drucker,” I was taken aback. It’s a title I’ve never held before, and I felt both excitement and trepidation before the first class of seniors and grad students at Pepperdine University. The excitement was from adrenaline and the anticipation of connecting with 25 […]