Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • February 28, 2014

Ask The PR Pro: How Does Your SEO Grow?

We have entered the age of sophisticated and strategic content marketing by savvy PR agencies. However, there are still marketers in the SEO “stone age” who rely on tweaking keywords and links in the hopes of landing higher search listings. If you find yourself in the latter (and lacking) category, there are some important takeaways […]

blogging, communications, Crenshaw Communications, ImPRessions, public relations • February 21, 2014

Eight Ways PR Pros Can Make The Client Look Good

PR veteran Arthur Solomon’s recent post about challenging basic public relations “rules” and other industry tenets really struck a chord with me. The most insightful point may have been this one: “Good work is not a sure way of receiving client approval. The best way to ensure a good review is to make the client […]

Crenshaw Communications, PR Fish Bowl • February 21, 2014

Turn A Friend Into A PR Firm Client? Here’s How!

A recent Canadian survey found that doubling your number of real-life (as opposed to Facebook) friends has an effect on well-being equivalent to a 50% increase in income. Impressive. And it made us wonder if some of these same friends could also help generate a real-life increase in income at your PR firm. It turns out that this can be the […]

Crenshaw Communications, News • February 20, 2014

Wearable Technology Company ZetrOZ, Inc. Names Crenshaw Communications As PR Agency

We’re pleased to announce that Crenshaw Communications has been tapped by ZetrOZ, Inc. a bio-innovative technology company, as its public relations agency of record after a competitive review. It’s a particularly exciting project, because ZetrOZ is breaking new ground in medical therapeutics for pain management and healing. Founded by a twentysomething wunderkind scientist, it is […]

Crenshaw Communications, PR Fish Bowl, public relations • February 18, 2014

PR Pros, Avoid These Common Broadcast Interview Mistakes

Preparation is more than half the battle when arranging a broadcast interview for a PR client or spokesperson. Whoever your client may be – tech guru, CEO of a major consumer company or a celebrity spokesperson, there are always pitfalls to avoid! Check these out to help you prepare your PR client for a TV […]

communications, Crenshaw Communications, ImPRessions, public relations • February 16, 2014

Why Do Women Outnumber Men At Top PR Firms?

Why are there so many women in PR? Seventy-three percent of PRSA‘s membership is female, and it puts the total number of women in the profession at 80 percent or higher. It wasn’t always that way. Thirty years ago, men were actually in the majority at PR agencies and companies. Today, women predominate, especially at […]

PR Fish Bowl • February 14, 2014

Top Tech PR Trends in 2014

In tech PR, storylines change quite a bit from year to year. The rapid shifts are inherent to technology, with both products and software evolving swiftly and with frequent changes in direction. So, it can be challenging for PR pros, or companies DIY’ing their PR efforts, to stick their finger in the air to determine […]

blogging, communications, Crenshaw Communications, ImPRessions • February 11, 2014

Seven Questions For The Right PR Firm (Before You Hire Them)

If an agency search is like dating, then selecting the right PR partner is almost akin to popping the question. And the emotions can be similar, — anticipation, high expectations, even euphoria. The prospective agency checks out when it comes to your key criteria, and you seem to have chemistry. What more do you need to […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 11, 2014

PR Pros, Get Your Clients into Long-Lead Publications

Even as another snowstorm bears down on us in the East, smart NY PR firms know that now is the time to pitch relevant clients to the glossy pages of shopping and shelter magazines for summer issues. Although it may seem quaint to work on a consumer or B2B story that won’t appear online instantly, […]