public relations

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • March 12, 2012

PR Disaster Averted: 7 Cases of Good Crisis Management

PR agency pundits and brand watchers love to create “best and worst” lists around marketing and communications developments. The emphasis usually falls on the “worsts” – like the most badly handled crisis situations, mangled cover-ups, or PR stunts that backfired. It’s easy to criticize, but what about giving credit for crises averted or PR battles […]

Crenshaw Communications, PR Fish Bowl, public relations • March 9, 2012

Springing Forward And Coping!

Early Sunday morning, we will move our clocks forward one hour. As I do this, I will think about how this lost hour of sleep is going to affect me and my Monday! By then, I will feel exhausted. I’m yawning just typing this. But this year, in order to avoid any sleepless drama I’m […]

advertising, branding, communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 7, 2012

What’s In A (Brand) Nickname?

Al Ries’ recent column in AdAge, “When It Comes To Names, Corporations Just Aren’t People” got me thinking about the PR of brand nicknames. Corporations may not be people, but their brands can get pretty darn close. That’s why “pet” names for products and companies can be powerful, from the classic shorthanders like Coke and […]

Crenshaw Communications, PR Fish Bowl, public relations • March 6, 2012

Fabulous DIY #PR Infographics!

Today’s information has got to be compelling in content and presentation to get media attention. The more compelling, the longer shelf life it will have in our ever-changing, updating, posting media landscape! One way to ensure that your stuff is buzzworthy is by creating an Infographic – a graphic and visual representation of information, data […]

communications, Crenshaw Communications, ImPRessions, public relations • February 29, 2012

PR Lessons From The 2012 Campaign

Since the primaries began, I’ve been thinking about the PR strategies we’ve witnessed so far during this election season. On the surface, campaign PR doesn’t offer many similarities to corporate and brand communications. After all, it tends to be more localized, more combative, and, recently, shockingly negative. Yet, campaign 2012, as well as the ones […]

Crenshaw Communications, PR Fish Bowl, public relations • February 28, 2012

Savvy PR Spokesperson Selection

In PR we are often called upon to help a client find a third-party expert to get its message to the masses. It is the agency’s task to define the spokesperson role, vet candidates and negotiate terms of an agreement. We like to follow 3 “golden rules” of savvy spokesperson selection to ensure success. Fit […]

PR Fish Bowl, public relations • February 24, 2012

They’d Like to Thank the Academy – Oscar PR Hijacks!

Leveraging the Academy Awards to steal thunder for some Hollywood project or another is a longstanding PR tradition. It’s playing out now as Sacha Baron Cohen, master of on-camera disguise (and, some would say, disgust!) has been banned from attending as his latest character, “The Dictator.” The Academy feels he might “violate the sanctity” of […]

Crenshaw Communications, ImPRessions, public relations, reputation • February 22, 2012

7 (More) Myths About PR And Publicity

Describing exactly what PR is and what public relations people do has always been a challenge, even to those of us who work in it. Just ask the Public Relations Society of America, which is concluding a lengthy search for the perfect “modern definition” of what we do. Like many professions, it’s changed, grown, and […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • February 17, 2012

Goldman Sachs CEO Embraces Marriage Equality: A Good PR Move?

The Human Rights Campaign’s push for marriage equality follows the PR-savvy methods of similar campaigns, like the It Gets Better project. Boldfaced names from politics, sports, and entertainment star in video testimonials to express support for the right to marry, regardless of gender. The latest videos feature Anna Wintour, the Reverend Al Sharpton, and Lloyd Blankfein. […]