Our Insights

blogging, Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 7, 2014

Top Tips for Financial Services PR Pros

This Sunday marks the 50-year anniversary of the Beatles’ American invasion. Of the hundreds of memorable songs recorded by the group, their trilogy to the almighty dollar – Taxman, Baby You’re a Rich Man and Money Can’t Buy Me Love underscores an eternal truth. Money is and has always been a hot topic. This is […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • February 4, 2014

PR Agencies: Does Your Client’s Plan Include a Social Media Policy?

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social […]

communications, Crenshaw Communications, ImPRessions • February 4, 2014

8 Shortcuts For Creating A Strategic PR Plan

Public relations has earned its stripes as part of the overall marketing mix; most marketers agree that a strategic PR plan can play a key role. Yet PR too often appears as a few tactics in a presentation deck: press releases, media interviews, executive speeches, media briefings. Even for PR practitioners, there can be a […]

Crenshaw Communications, PR Fish Bowl, public relations • January 31, 2014

Tips From A New York PR Agency: Make Your Blog Stand Out

In browsing the blogosphere, one runs into quite a few examples of “blogging for blogging’s sake.” In other words, someone read in the PR handbook that a blog is a surefire way to attract eyeballs to a company’s website. Well, it’s not. A blog has to be treated like any other part of a strategic […]

advertising, communications, Crenshaw Communications, ImPRessions • January 30, 2014

For Super Bowl SodaStream Pours On The PR

When it comes to PR, it’s hard out there for a challenger brand. Even with creative marketing, a smaller brand is likely to be drowned out during a heavily hyped marketing event like the Super Bowl. That’s one reason why some marketers try to get their ads kicked out of the game for the (sometimes […]

Crenshaw Communications, PR Fish Bowl, public relations • January 28, 2014

Tips For Top PR Firms: More Creative Proposals

The start of the New Year signifies the beginning of RFP “season” for PR pros, since many consumer and B2B companies are looking for fresh marketing direction. During this time you can expect to hear catch phrases like “out of the box thinking” and “disruptive innovation.” It’s not a good idea to embrace creativity for […]

Crenshaw Communications, ImPRessions, public relations, reputation • January 27, 2014

PR Advice on Responding To Negative Coverage

It can rise from a long-simmering situation or come out of nowhere. You, or your company, is being attacked or criticized in public. The way you handle a negative story can make all the difference. Here’s how to respond without fanning the flames of a negative situation. Do respond. Don’t hide. In many cases, a […]

Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2014

PR For Start-Ups: Avoid These Pitfalls

For an early-stage company or start-up, a strategic PR campaign can help drive visibility, highlight what makes the company or its products different, and propel the business forward. But while early-stage entrepreneurs and their associates typically value what strategic PR can bring, they are usually wearing many hats, and they don’t always understand how to […]

Crenshaw Communications, crisis management, PR Fish Bowl, public relations, reputation • January 21, 2014

Don’t Leave This Out of Your Strategic Communications Plan

When approaching a client PR proposal or strategic communications plan, it’s easy to get lost in the excitement of insightful strategies and creative tactics. But it’s also important to prepare prospects or current clients for any downside risk. In the era of instant communication and real-time social media response, it’s best to put plans in […]