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communications, Crenshaw Communications, ImPRessions • January 20, 2014

Communications Lessons From Martin Luther King, Jr.

In the half-century since Martin Luther King delivered his final speech, many social movement leaders and politicians have walked in his footsteps, but few have matched his gift for leadership and, yes, public relations. Like most great leaders, King was a natural communicator. Here are some of the timeless communications techniques that King used to […]

PR Fish Bowl, public relations • January 17, 2014

PRs, Don’t Pitch Media On Twitter—Build Relationships

In tech PR, Twitter is as valuable an asset as Cision or Vocus. It’s a strong tool for staying up-to-date on what reporters are writing about and interested in. What it’s not? A tool for explicit/direct PR pitches. Despite articles that say otherwise, when was the last time you saw a colleague or company successfully […]

blogging, ImPRessions • January 13, 2014

5 Ways To Be A Better PR Employee

There’s quite a bit of useful advice on how to be a better PR person these days. But reading Reba Hull Campbell’s excellent list of 20 pieces of advice for PR professionals reminded me that there’s sometimes a gap between the skills needed to be a great PR practitioner and those required to advance in […]

Crenshaw Communications, PR Fish Bowl, public relations • January 10, 2014

PR Pros: Turn Your Client Into a Subject-Matter Expert (SME)

Smart PR practitioners know that it’s integral to strategic communications to have a client you can confidently and consistently put forward as a subject-matter expert (SME). Whether you’re trying to pitch a fresh story, “newsjack,” or prep a conference speaker proposal, having a go-to SME with the right background is key to many a PR […]

Crenshaw Communications, ImPRessions • January 9, 2014

Chris Christie’s Apology PR: A Bridge Too Far?

Who could have thought a traffic snarl – no matter how bad – could escalate into a PR crisis that would threaten a presidential candidacy? Of course, that’s speculative, but it reflects the hyperbolic, always-on nature of the coverage of New Jersey Governor Chris Christie’s possible involvement in “Bridgegate.” Pundits and adversaries have spent days […]

Crenshaw Communications, PR Fish Bowl, public relations • January 7, 2014

Better Brand PR: How To Work With A Third-Party Spokesperson

Brand spokesperson. It’s a time-honored PR strategy, and for good reason. The right spokesperson can add depth to your message, help tell a story, and confer appealing attributes that the brand may lack or need to amplify. But borrowing expertise, or sheer glamour, from a third party always carries risks. Just ask Samsung, which suffered […]

Crenshaw Communications, ImPRessions, public relations • January 6, 2014

At CES 2014, PR Stunts Abound

The Consumer Electronics Show is known for all manner of marketing and PR stunts, including product prototypes designed for brand publicity appeal rather than actual retail distribution. 2014 is no exception. The show officially opens Tuesday, but media previews started earlier, and the buzz is all about tech that’s wearable and sensor-equipped, from the world’s […]

blogging, PR Fish Bowl, public relations • January 3, 2014

5 Steps For Selling PR To Management

2014. New year, new goals and opportunities for companies to launch products, forge identities or re-brand. What better way for a consumer marketing pro to accomplish some of these tasks than to partner with the right public relations firm? If you find yourself in this position, here are some of the best ways to gain […]

Crenshaw Communications, PR Fish Bowl, public relations • December 31, 2013

5 New Year’s Resolutions for Better PR Agency-Client Collaboration

Typically, a consumer or B2B PR firm will put forth some resolutions to improve agency performance and delivery on key strategic communications plans. As we approach the beginning of 2014, we offer up a few recommendations for the agency-client team to make for a truly fruitful relationship in the New Year and beyond. Be fearless […]