reputation

communications, Crenshaw Communications, crisis management, public relations, reputation • December 31, 2010

The Worst PR Moves Of 2010

It was a good year for bad moves – when it comes to PR, that is. Here’s our list for 2010’s biggest PR blunders. BP. Let’s get it out of the way. There’s not much more to say about BP’s response to the flood of bad press after the Gulf oil spill. Its handling of the […]

communications, Crenshaw Communications, crisis management, public relations, reputation • December 28, 2010

The Best PR Moves Of 2010

This year brought well-publicized disasters, misbehaving celebrities, and corporate goofs. But, which individuals and companies communicated most skillfully during 2010? Here are our nominees. Wikileaks. Whether Julian Assange is a hero or a “high-tech terrorist” depends on your point of view. But in 2010 Wikileaks perfected a media relations strategy for maximum impact for the […]

communications, Crenshaw Communications, crisis management, public relations, reputation • December 21, 2010

Ten Trends That Will Affect Public Relations Pros In 2011

PR is reaching a golden age, triggered by the growth of social media and new, more relevant metrics. PR is dead, a bridesmaid in the hot pursuit of larger budgets and sexy social programs. The predictions are all over the map, but, as usual, the truth lies somewhere in the middle. Here’s our list for […]

communications, Crenshaw Communications, public relations, reputation • November 29, 2010

The "Deadly Spin" On PR: Where Potter Gets It Right

Wendell Potter’s “Deadly Spin” is a fascinating book. It’s a broadside against the health insurance industry, an insider’s account of the battle over healthcare reform, and an exposé of PR’s ugly underbelly. In our business, it has drawn criticism for portraying what we do as the most subversive of dark arts. Personally, I found it […]

Crenshaw Communications, public relations, reputation • November 23, 2010

Things We’re Thankful For As PR Professionals

It’s that time again. The season of lists. So, we made one. Once again, it doesn’t include the big, obvious stuff, like good health, friends and family, and very fact of having a job and/or business, so consider those implied. The items below are ordinary things that we may have overlooked or taken for granted all […]

branding, communications, Crenshaw Communications, public relations, reputation • November 11, 2010

Can You Turn Bad Publicity Into Good PR?

When Gap unveiled a new logo last month, the negative buzz forced it to backpedal and eventually restore the original, iconic identity. It was a miss for Gap…or was it? Logo-gate may have awakened brand fans and made it more relevant than it’s been in years. Accident? Probably. But there are ways to turn a PR failure into […]

advertising, blogging, communications, Crenshaw Communications, public relations, reputation, social media • September 1, 2010

Web of Lies: Astroturfing Threatens The PR Business

Astroturfing is like the underbelly of the PR business – large, hidden, and when it pops out, really ugly. A decade ago, that kind of fake grassroots campaigning was at the edge of public relations, and it happened primarily in politics. Today, the rise of social media has put a new spin on astroturfing, with faux reviews […]

communications, Crenshaw Communications, crisis management, public relations, reputation, social media • August 26, 2010

A Sorry State: How We Apologize

As every PR professional knows, an artful public apology is a staple of reputation management – just ask Toyota, BP, or Goldman Sachs. A cottage industry has been created that’s dedicated to what I call “apology PR.” But, apologizing is also a key piece of the social CRM toolkit, which communicators are rapidly learning and […]

communications, Crenshaw Communications, crisis management, leadership, public relations, reputation • August 19, 2010

Did HP Get Bad PR Advice?

A seat at the table. That’s how those of us in PR often put it when we talk about the role of public relations counsel in the corporate suite. Since the PR function is easily misunderstood, marginalized, or reduced to tactics, it’s a popular topic in professional circles. We want that seat, and we applaud signs […]