A Reputation Up In Smoke
It’s a shame that Olympic swimmer Michael Phelps has taken a hit (so to speak) and lost a key endorsement over a few puffs of (illicit) smoke. But, there are more than a few lessons in his experience. For years, clients have asked us about the risks and benefits of linking their brand with a […]Read More
I Want My DTV…Now!
But, it’s not happening. As everyone who follows the digital TV transition drama knows, the postponement is back on. The House had overturned the Senate bill that would postpone the switch until June, but in yet another twist, the delay is expected to stand after a second House vote later this week. Read more here. […]Read More
The “Massification” of the President
Never in history has the person occupying the Oval Office been so marketed, merchandised, packaged, promoted, and, well, exploited. His theme of “change” was reduced to a cliche when adopted by so many marketers, and there’s been a bit of a media backlash against a slew of dubious Obama products. (Even NBC’s “Today” Show devoted […]Read More
Bullish on the Ox?
Today is the start of the lunar Year of the Ox. In Asian astrology, the ox symbolizes calm, hard work, resolve, and tenacity, which seem like reassuring symbols. Chinese astrologists, however, are predicting a tough year. In fact, according to an Associated Press report prominent Asian soothsayers say newly elected US President Barack Obama will […]Read More
Twitter and the Memphis Blues
First the Motrin Moms bring down an ad campaign, now an entire city’s a-Twitter over an ill-advised post! The flap over the Ketchum executive who used Twitter to insult Memphis, corporate headquarters of FedEx , which happens to be one of Ketchum’s larger clients (while on the way to deliver a presentation to FedEx execs about […]Read More
Working Women Hit A Milestone
In my New York Women in Communications discussion group, there’s been lots of talk about how and whether an economic downturn disproportionately affects women and minorities…particularly those of us in editorial, marketing or corporate communications, or advertising. Though communications had undoubtedly been hit, there may be some good news for working women. It seems women […]Read More
What Happens in Vegas….Seems Like Less Than Usual
The Consumer Electronics Show, one of the most well-attended and splashy tech conferences on earth, is decidedly more subdued this year. You don’t have to read the news and blog accounts to feel the difference. On the one hand, it’s easier to get a taxi, a restaurant reservation, or show tickets. It also seems to […]Read More