Investing In The Recovery: Why PR?
Although the economic recovery is still far from certain, some in our business are preparing for it in plans for new new hiring, deal-making and restructuring, as reported in today’s New York Times. This is smart thinking, and it gives me hope that the outdated “conventional wisdom” of cutting discretionary marketing spending during a recession has […]Read More
A Thumbs Up For “Old” Ideas
In any creative business, there’s a funny tendency for people to become attached to favorite concepts and tactics…especially those oh-so-inspired program ideas that no client ever actually bought. Then there’s the reverse of that, which is the “been there, done that” stigma that kills ideas thought to be too obvious, or “not differentiated.” I’ve been […]Read More
The Social Media Revolution That Wasn’t
In the wake of controversial election results in Iran, there’s been much discussion about the role of social media in communicating popular sentiment among the rank and file there. Mashable reports “mindblowing” statistics on Twitter, claiming evidence that social media has been at the nexus of the Iranian unrest. But, does Tiananmen Square + Twitter […]Read More
Zen And The Art of Mindful Multitasking
Do I have your attention? I didn’t think so. In a world of hyperlinked blogs, pop-up emails, and 140-character updates, it’s natural to wonder about attention span, and whether ours is stretched to the limit. In the agency business, “attention-shifting” is a professional hazard and practically a pre-requisite for success. I blame the business, and my […]Read More
Twitter: Is Anyone Listening?
During the months I’ve spent reading about and using Twitter, I’ve analogized it to many things, depending on my mood and its usefulness. At various times, I compare it to: a cocktail party; a real-time search engine; email for exhibitionists; a high-school popularity contest; and heroin. Personally, I find it both frustrating and fascinating. But, […]Read More
Has Twitter Jumped The Shark?
It’s a running joke among people in communications that, today, everyone’s a social media expert. Those who aren’t experts are usually self-proclaimed evangelists, mavens, gurus, specialists, advocates, or at the very least, enthusiasts. It’s striking, isn’t it, how quickly so many have become so adept at using new networks, platforms, strategies, and tools? My point […]Read More
Is Innovation A Victim of Its Own PR?
I was startled to read Michael Mandel’s provocative BusinessWeek article describing the failed promise of American innovation over the past ten years. It makes a pretty persuasive case, documenting our innovation shortfall in key industries and linking it to the US trade deficit, our debt load (taken on under false expectations of compensation increases) and even the current […]Read More
A Blog About Nothing
It had to happen. With so many ways of sharing content, from blogs and feeds, to social networks, from pings to posts to tweets, someone had to do it. Finally, a site for people who have a million ways to share content, but nothing much to say. At least, that’s how Plinky bills itself. “Inspiration, […]Read More
The Few, The Proud…. The Tobacco Executives
The American Legacy Foundation has been using “reality advertising” in its anti-smoking campaigns targeted to young people for years, with mixed reviews from the marketing community for tactics that are occasionally heavyhanded. But, its 2009 campaign featuring new TV spots takes the reality up a notch. What’s more, it moves away from the health messages typical of many […]Read More