Our Insights

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communications, Crenshaw Communications, marketing, public relations • February 18, 2009

Frugal Is The New Black

Last night I had dinner with an old friend who does stock market analysis, and our conversation around the economy was pretty much “an orgy of pessimism,”  in the words of Philippe Daumann. But, enough about that. The more interesting part of the discussion was about “the new frugal.”  My friend feels that no marketers have yet managed to align […]

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social media, technology • February 12, 2009

Random Thoughts In Defense of “25 Things”

Given the backlash, it’s hard to admit that I can’t get enough of “25 Random Things About Me,” the annoying, addictive chain-letter-cum-confessional that got started on Facebook and now is taking over the world. Yes, it typifies what many don’t like about Facebook and Twitter — the over-sharing, time-sucking, sometimes self-indulgent posts, games, applications and invitations […]

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Crenshaw Communications, News • February 9, 2009

Former Stanton Crenshaw President and Staff Announce Crenshaw Communications

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public relations • February 9, 2009

A New Chapter

Today marks our official rebranding as Crenshaw Communications, and we couldn’t be prouder or more energized. Though we’ve all been working together at Stanton Crenshaw, our old firm, for many years, it’s exhilarating to launch a new brand and website. I’ve had my own PR business, in a partnership, for over a dozen years, so […]

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Crenshaw Communications, public relations • February 4, 2009

A Reputation Up In Smoke

It’s a shame that Olympic swimmer Michael Phelps has taken a hit (so to speak) and lost a key endorsement over a few puffs of (illicit) smoke. But, there are more than a few lessons in his experience. For years, clients have asked us about the risks and benefits of linking their brand with a […]

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Crenshaw Communications, technology • February 2, 2009

I Want My DTV…Now!

But, it’s not happening. As everyone who follows the digital TV transition drama knows, the postponement is back on.  The House had overturned the Senate bill that would postpone the switch until June, but in yet another twist, the delay is expected to stand after a second House vote later this week.  Read more here. […]

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Crenshaw Communications, public relations • January 30, 2009

The “Massification” of the President

Never in history has the person occupying the Oval Office been so marketed, merchandised, packaged, promoted, and, well, exploited.  His theme of “change” was reduced to a cliche when adopted by so many marketers, and there’s been a bit of a media backlash against a slew of dubious Obama products.  (Even NBC’s “Today” Show devoted […]

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Crenshaw Communications, leadership • January 26, 2009

Bullish on the Ox?

Today is the start of the lunar Year of the Ox.  In Asian astrology, the ox symbolizes calm, hard work, resolve, and tenacity, which seem like reassuring symbols.  Chinese astrologists, however, are predicting a tough year.  In fact, according to an Associated Press report prominent Asian soothsayers say newly elected US President Barack Obama will […]

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Crenshaw Communications, public relations • January 21, 2009

Twitter and the Memphis Blues

First the Motrin Moms bring down an ad campaign, now an entire city’s a-Twitter over an ill-advised post!  The flap over the Ketchum executive who  used Twitter to insult Memphis, corporate headquarters of FedEx , which happens to be one of Ketchum’s larger clients (while on the way to deliver a presentation  to FedEx execs about […]

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