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communications, Crenshaw Communications, ImPRessions, public relations • August 23, 2011
Six Strategies To Beat Perfectionism
“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” — Tina Fey In her very entertaining book Bossypants, Tina Fey warns against the evils of perfectionism, the enemy of so many creative projects. As she advises, “perfect is overrated.” Even busy agency folk struggle with impossibly high standards, particularly those who write […]
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Crenshaw Communications, ImPRessions, leadership, public relations • August 17, 2011
Are Executive Vacations Bad PR?
As President Obama parks his sleek tour bus (dubbed “Bus Force One”) and travels to Martha’s Vineyard for a little R&R this week, the predictable criticism has followed. Some question whether our chief executive should be taking time off amidst stock market volatility, a “crisis” economy, and dropping poll numbers. Chief among the President’s critics, of […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 16, 2011
Top 5 Things I Learned As A PR Intern
This is a guest post by our great summer intern, Ashley G: It seems like just yesterday this small town girl took on the city that never sleeps! Four months later, I have a lot to share about what I’ve learned as a public relations intern at New York-based PR firm Crenshaw Communications. Stay on […]
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Crenshaw Communications, ImPRessions, social media • August 11, 2011
When It Comes To Social Media, Faking It Isn't Making It
The recent rash of bogus Twitter follower scandals, like Newt Gingrich‘s 1.3 million supposed fans, and the oil industry’s apparent astroturfing efforts, are entertaining blog fodder. But they’re also important as a reminder of what’s erroneous about linking social media status to a friends and follower count. (It’s actually unclear what percentage of Gingrich’s followers […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 5, 2011
What Summer Sports Teach Us About Teamwork
Summer offers up the opportunity to participate in outdoor sports, either with friends or on a league. As a member of a competitive 125-person dragon boat team (it’s like crew but a different paddling style), I’ve learned a lot of positive tips about teamwork that transfer to officework. Each dragon boat consists of 20 people […]
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Crenshaw Communications, ImPRessions, public relations • August 4, 2011
When Choosing A PR Firm, Does Size Matter?
Sure, it does, for PR agencies, and other creative services. From the agency perspective, size can be a powerful differentiator. But just how it stacks up depends on your point of view. Smaller firms are a better value, right? Not necessarily. I’ve held senior positions at firms that range from mega-agency to midsized. When I was […]
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creativity, PR Fish Bowl, public relations • August 2, 2011
What We Can Learn From Shark Week
It’s baaack! Discovery Channel found a good thing when they decided to dedicate a week’s worth of programming to shark attacks. That was 24 years ago, and now Shark Week is more than just hour-long shows about sharks. Shark Week has become must-see TV every summer. It’s also a brand of its own, and part […]
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communications, Crenshaw Communications, ImPRessions, public relations • July 29, 2011
How To Be Quoted In The Press: Nine PR Tips
One of the mysteries of media relations is the process whereby an interview becomes a feature story. Quality in, quality out, right? Not always. What goes in does not always come through in the final piece. And there are few things more frustrating than offering up your best insights, quotes, and experience, only to be cut […]
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advertising, communications, Crenshaw Communications, ImPRessions, public relations • July 26, 2011
A Summer’s Eve Debate: Why ‘Offensive’ Ads Can Be Good
Can men effectively market to women? Can whites sell to people of color? Sure. Yet, some recent ad campaigns make you wonder. The latest is for Summer’s Eve cleansing wash, and it’s definitely a fresh take on the “feminine products” category. Each of the three ads features a woman’s hand that is meant to be a […]
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