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communications, Crenshaw Communications, ImPRessions, public relations • September 1, 2011
Red Flags: How To Spot The PR Agency You Shouldn’t Hire
Finding the right PR team is a lot like finding a romantic partner. The process is imperfect, sometimes uncomfortable, and it can be frustrating and time-consuming for both parties. Worst of all, there’s no guarantee of a happy-ever-after once you do begin to work together. It’s easy to be dazzled by flash and dash, or […]
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communications, Crenshaw Communications, ImPRessions, public relations • August 26, 2011
Should PR People Drink The Client Kool-Aid?
Recently, a senior colleague at a boutique firm was reflecting on the loss of a longtime client. She’d been active in the company’s product promotion for many years and was a tireless advocate, even among friends and family members. She confessed that she looks at their products completely differently now. What used to be leading […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 26, 2011
One Habit Of Highly Successful People – Sleep
The days of bragging about how little sleep you need are so five minutes ago! The benefits of 7-8 hours of sleep are now well-documented and include everything from increased productivity to weight loss. The real issue, especially for Type A PR people is how to get those restorative hours. Fortunately, we work with Michael […]
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communications, Crenshaw Communications, ImPRessions, public relations • August 23, 2011
Six Strategies To Beat Perfectionism
“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” — Tina Fey In her very entertaining book Bossypants, Tina Fey warns against the evils of perfectionism, the enemy of so many creative projects. As she advises, “perfect is overrated.” Even busy agency folk struggle with impossibly high standards, particularly those who write […]
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Crenshaw Communications, ImPRessions, leadership, public relations • August 17, 2011
Are Executive Vacations Bad PR?
As President Obama parks his sleek tour bus (dubbed “Bus Force One”) and travels to Martha’s Vineyard for a little R&R this week, the predictable criticism has followed. Some question whether our chief executive should be taking time off amidst stock market volatility, a “crisis” economy, and dropping poll numbers. Chief among the President’s critics, of […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 16, 2011
Top 5 Things I Learned As A PR Intern
This is a guest post by our great summer intern, Ashley G: It seems like just yesterday this small town girl took on the city that never sleeps! Four months later, I have a lot to share about what I’ve learned as a public relations intern at New York-based PR firm Crenshaw Communications. Stay on […]
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Crenshaw Communications, ImPRessions, social media • August 11, 2011
When It Comes To Social Media, Faking It Isn't Making It
The recent rash of bogus Twitter follower scandals, like Newt Gingrich‘s 1.3 million supposed fans, and the oil industry’s apparent astroturfing efforts, are entertaining blog fodder. But they’re also important as a reminder of what’s erroneous about linking social media status to a friends and follower count. (It’s actually unclear what percentage of Gingrich’s followers […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 5, 2011
What Summer Sports Teach Us About Teamwork
Summer offers up the opportunity to participate in outdoor sports, either with friends or on a league. As a member of a competitive 125-person dragon boat team (it’s like crew but a different paddling style), I’ve learned a lot of positive tips about teamwork that transfer to officework. Each dragon boat consists of 20 people […]
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Crenshaw Communications, ImPRessions, public relations • August 4, 2011
When Choosing A PR Firm, Does Size Matter?
Sure, it does, for PR agencies, and other creative services. From the agency perspective, size can be a powerful differentiator. But just how it stacks up depends on your point of view. Smaller firms are a better value, right? Not necessarily. I’ve held senior positions at firms that range from mega-agency to midsized. When I was […]
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