Our Insights

communications, Crenshaw Communications, leadership, PR Fish Bowl, public relations, time management • September 23, 2021

Better Internal Comms Tips For PR Teams

As PR professionals, we are meant to be experts in communication. We focus on choosing the right words, where to substitute more meaningful or original turns of phrase, and how to deliver messages that make an impact. Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • September 14, 2021

5 PR Tips To Promote Expertise On LinkedIn

Among B2B PR teams, LinkedIn is the go-to social media platform for executives to drive positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. How can executives get the most from their LinkedIn profile to […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • September 10, 2021

How To Get The Most From PR Freelancers

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. But how can we make the most from our investment in freelance consultants? […]

Crenshaw Communications, ImPRessions • August 31, 2021

Lessons Of Theranos: Sex, Lies, And PR

Like many in tech PR, I’m fascinated by the Theranos story because of what it says about Silicon Valley, public relations, and the press. Now that the trial of its disgraced founder Elizabeth Holmes has started, media and pundits have updated their hot takes on her spectacular rise and fall. Theranos claimed to have devised […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 30, 2021

5 Pitch Ideas For PR Pros When There Is No News

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Here are five pitch […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 25, 2021

5 Benefits Of Interning At A PR Firm

Guest post by Crenshaw Communications intern, Murphy Pressley College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered. As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in […]

Crenshaw Communications, PR Fish Bowl, public relations • August 18, 2021

5 Surefire Ways To Generate Quality Content For PR

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • August 11, 2021

Unique Ways PR Pros Can (and Should) Consume News

PR specialists must eat, sleep and breathe news. We need to stay connected to a variety of news outlets to stay current and knowledgeable, both for our own benefit as well as that of our clients. During the height of the COVID-19 pandemic, news consumption in the US was up by 215%, showing that we […]

ImPRessions, public relations • August 6, 2021

What Thought Leaders Have In Common

In B2B public relations, there’s a lot of talk about thought leadership. Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” Granted, good executive content is a very useful component of a B2B PR program, but that doesn’t necessarily […]