communications

communications, Crenshaw Communications, ImPRessions, public relations • May 24, 2011

How To Get More From Your PR Firm

Even the best and most productive relationship between a company and its PR agency can be tested by a poor economy. For many businesses, a PR consultant or an agency commitment is a large investment, and one that’s increasingly under pressure to deliver against business and communications goals. How, then, can you make your relationship as fruitful as possible? […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • May 15, 2011

Know A Good PR Firm? Burson Marsteller Needs One

Those giant PR firms just can’t seem to get out of their own way. When Edelman was caught fake-blogging for Wal-Mart, it waited nearly a week before admitting it had hired bloggers to shill for the client while pretending to be just plain folks. This week, the PR world was buzzing after news broke that […]

communications, Crenshaw Communications, ImPRessions, public relations • May 9, 2011

How To Break Into PR: Advice For New Graduates

This graduation season, I’m more aware than ever of the legions of freshly degreed young people hoping to break into PR or another communications field. This is due to the economic climate, but it’s also because of my recent experience with the New York Women in Communications Foundation. The Foundation distributes scholarship monies to deserving young women […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • May 2, 2011

How Bin Laden Renewed My Faith In "Old" Media

It was after 11:00 p.m. eastern time when a tweet caught my eye, then another. Within moments, I learned that Bin Laden was dead, and that President Obama was preparing to speak about it on all major networks. This without leaving my Twitter app or clicking on a single link. The speed with which the news […]

celebrity, communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • April 28, 2011

Have Press Agents Become "Suppress" Agents?

Recently I attended an awards luncheon where a prominent PR woman was honored for her fierce protectiveness of her clients and her way of shutting out press who didn’t promise positive coverage. It made me wonder about the guard-dog publicist in the age of social media. A few days later, I read the New York […]

advertising, communications, Crenshaw Communications, ImPRessions, public relations, reputation • April 20, 2011

In PR Melodrama, Hoover Tries To Save The Soaps

Cue the organ music… here’s the dirt. A top appliance brand is so steamed by the demise of ABC’s daytime serials that it’s yanked its advertising clean off the network. That’s right, in a move worthy of Erica Kane herself, Hoover announced that it won’t be advertising on ABC after Friday of this week. What’s more, […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • April 15, 2011

Chains Serve Up Savvy Response To Drink Mix-Ups

Tempest in a sippy cup? Some might think so. But as one PR expert put it,”the story was too good.” When a Michigan Applebee’s restaurant mistakenly served a pre-mixed margarita to a 15-month-old boy, the chain found itself battling a flood of critical coverage and a reputation threat. The media and blogosphere was stirred up […]

communications, Crenshaw Communications, ImPRessions, public relations • April 11, 2011

6 Ways To Refresh Your PR Program

For a creative services firm like, say, a New York PR agency, the two greatest blessings might be loyal staff and long-term client relationships. Each is a gift, and they often go together. But longevity can also pose a challenge. How do you keep a five or ten-year PR program new and relevant? Here are some tips from the […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • April 4, 2011

GoDaddy Competitors Move In For the Kill

In posting a gruesome video of his African elephant hunt that went viral last week, GoDaddy Founder Bob Parsons may have shot himself in the foot, at least from an image standpoint. Parsons spent Friday posting statements and offering interviews in defense of his actions. PETA jumped on the story, instantly closing its GoDaddy hosting account […]