public relations

Crenshaw Communications, PR Fish Bowl, public relations • January 31, 2019

Challenger Brands: Here’s How To Win At PR

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But many brands don’t […]

Crenshaw Communications, ImPRessions, public relations • January 29, 2019

How To Develop A Winning PR Strategy

What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve our goals. Many […]

Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2019

How To Go From PR Intern To Permanent Hire

If you’re an aspiring public relations pro and have nabbed your first internship, congrats! Soon your head will be spinning as you’re surrounded by new people in a fast-paced environment. If it’s a good internship, you’ll learn a lot, get a flavor for what PR is all about, and end up with a clearer idea […]

Crenshaw Communications, PR Fish Bowl, public relations • January 22, 2019

PR Tips For Stellar Executive Quotes

In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee. A poor spokesperson quote is a lost opportunity at best. How […]

Crenshaw Communications, ImPRessions, public relations • January 16, 2019

Gillette Gets Woke: A PR Take

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Certainly the controversy has been […]

Crenshaw Communications, PR Fish Bowl, public relations • January 15, 2019

3 Social Platforms Tech PR Pros Need To Know

If you’re in tech PR, you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists. Still, it’s a challenge to keep up with the latest social sites and services, because every day brings something new. With […]

Crenshaw Communications, PR Fish Bowl, public relations • January 11, 2019

5 Tips To Build Stronger Media Relationships In 2019

In tech PR, the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. So, let’s face it — media relationships matter. Building authentic […]

Crenshaw Communications, ImPRessions, public relations • January 9, 2019

What The PR Agency Isn’t Telling You

Any good public relations agency should want an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they expect will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very […]

Crenshaw Communications, PR Fish Bowl, public relations • January 3, 2019

10 Reasons Your PR Might Be Failing

The success or failure of a PR program can hinge on many factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. Here are 10 possible reasons for PR outcomes that miss the mark. There’s no buy-in […]