public relations

Crenshaw Communications, PR Fish Bowl, public relations • November 30, 2018

How To Make Small Talk With PR People

It’s that time of year when we chat up colleagues, family, and friends old and new at holiday gatherings. At some point, you may ask a new acquaintance what they do for a living. If the response is “I work in PR,” you might be stumped for a minute. If so, don’t feel bad. Some […]

Crenshaw Communications, ImPRessions, public relations, reputation • November 29, 2018

#MeToo Slams Under Armour: Can It Recover?

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector. No brand is immune from a reckoning with the consequences […]

Crenshaw Communications, PR Fish Bowl, public relations • November 27, 2018

3 Best Practices For Using Data In B2B PR

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Business and tech media in particular […]

Crenshaw Communications, PR Fish Bowl, public relations • November 21, 2018

Family PR Lessons For (Surviving) The Holidays

The holidays are a wonderful time to take a moment to reflect on our blessings, as well as to spend quality time with loved ones. Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. Families practice their own inscrutable form of PR […]

Crenshaw Communications, ImPRessions, public relations • November 15, 2018

Facebook And The Perils Of Opposition PR

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the title – Delay, Deny, and Deflect: How Facebook Leaders Fought Through The […]

Crenshaw Communications, PR Fish Bowl, public relations • November 13, 2018

Best PR Uses For Video Content

As much as video content has grown in advertising, marketing, and PR, data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video […]

Crenshaw Communications, PR Fish Bowl, public relations • November 6, 2018

6 Benefits Of Long-Form Content For Brands

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. Longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, demanding greater depth and creativity, but it can […]

Crenshaw Communications, ImPRessions, public relations • November 5, 2018

How To Get The Best From Your PR Agency

Bringing on an external PR agency is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Several times during a pitch meeting, a prospective client has asked […]

Crenshaw Communications, PR Fish Bowl, public relations • October 31, 2018

Worst PR Technology Nightmares

As we’ve pointed out, PR pros use many tech tools to do their jobs on a daily basis. Most are used for internal and external communications, and they work well. Yet an accidental keystroke or a slip of the mouse can produce mortifying results. If anything, technology tools allow mistakes to travel faster and further […]