public relations

Crenshaw Communications, PR Fish Bowl, public relations • October 26, 2018

Halloween Costume Ideas For PR People

It’s that magical and very busy time of year when PR agencies are prepping for the holiday season and are happy for a fun distraction. Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media. Here are some ideas for PR-relevant costumes for Halloween 2018. Beyond superheroes… though […]

Crenshaw Communications, crisis management, ImPRessions, public relations • October 24, 2018

When The Crisis PR Guy Is The Crisis

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet […]

Crenshaw Communications, PR Fish Bowl, public relations • October 24, 2018

How To Make An Impact At A Business Conference

Love them or hate them, conferences and trade shows are key venues for any business to generate public relations, marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. How to make the most of a […]

Crenshaw Communications, ImPRessions, public relations • October 18, 2018

5 Ways To Nail Your Brand Story

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. I recently refreshed my skills and point of view at a workshop sponsored by […]

Crenshaw Communications, PR Fish Bowl, public relations • October 17, 2018

7 Must-Have PR Tech Tools

Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. PR people routinely use apps for document design like BeFunky, the industry […]

Crenshaw Communications, PR Fish Bowl, public relations • October 11, 2018

PR Tactics To Differentiate Your Brand

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. There are some PR tactics that can […]

Crenshaw Communications, PR Fish Bowl, public relations • October 8, 2018

How Social Media Drives B2B PR

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. According to an IDC study, 75% of B2B buyers and 84% of C-level/vice […]

Crenshaw Communications, ImPRessions, public relations • October 5, 2018

PR Buzzwords That Should Be Banned

As a PR professional (and Zillow enthusiast), I can appreciate real estate euphemisms. We’ve all seen flowery descriptions describing homes for sale as “cozy” (read: tiny); with a “low-maintenance yard” (probably concrete); or “partial water view” (maybe a dried stream bed). A recent tweet about a “Frank Lloyd Wright-inspired cabin” made me think about the […]

Crenshaw Communications, PR Fish Bowl, public relations • October 2, 2018

PR Tips For A High-Impact Technology Launch

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. But no tech company can afford to overlook the power of public relations to create […]