Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • October 2, 2018

PR Tips For A High-Impact Technology Launch

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. But no tech company can afford to overlook the power of public relations to create […]

Crenshaw Communications, PR Fish Bowl, public relations • September 27, 2018

5 Ways To Raise Your Internal PR Game

Earlier this week, we made the case for raising your internal PR game. Today, we’ll suggest some ways to do just that. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this […]

Crenshaw Communications, ImPRessions, public relations • September 26, 2018

How To Execute A Mediaworthy Rebrand

Rebrands are almost always tricky, but they can pay big PR dividends. (Just ask IHOB!) Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. The undisputed champ, if you measure by quality and quantity of positive media […]

Crenshaw Communications, PR Fish Bowl, public relations • September 25, 2018

8 Reasons To Raise Your Internal PR Game

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Sometimes the last stakeholders on the minds of senior management are those inside the organization. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility […]

Crenshaw Communications, PR Fish Bowl, public relations • September 20, 2018

The PR Perils Of Cultural Appropriation

PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising that shows “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. It’s easy to see why a marketing campaign would be tempted by the currency and news value of […]

Crenshaw Communications, ImPRessions, public relations • September 19, 2018

Can A PR Agency Be Too Loyal?

Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convinced of a brand’s worth? But is there such a thing as too much client allegiance? I don’t mean blind support in the face of malfeasance or unethical conduct. I’m talking […]

Crenshaw Communications, PR Fish Bowl, public relations • September 18, 2018

6 Quick Tips For PR Writers

If you’re in PR, chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. According to USC’s 2017 Global Communications Report, written communications is second only […]

Crenshaw Communications, ImPRessions, leadership, public relations, reputation • September 14, 2018

PR For The "New" Technology CEO

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. Whereas they once reveled in being colorful, brash, and outspoken, today’s leaders have quieted down a bit. The trend […]

Crenshaw Communications, PR Fish Bowl, public relations • September 13, 2018

How PR Can Boost Lead Generation

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Here are some things to consider when planning your next campaign. PR as a lead generation machine Earned media boosts SEO […]