Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • September 11, 2018

6 Ways To Generate PR When You Have No News

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet? 6 ways to […]

Crenshaw Communications, PR Fish Bowl, public relations • September 7, 2018

Media Relations Dos And Don’ts For Holiday PR

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. […]

Crenshaw Communications, PR Fish Bowl, public relations • September 5, 2018

PR Tips To Win The Fourth Quarter

Suddenly, it’s fall! That means the fourth quarter will be here in no time. Is your PR plan ready for the stretch run to the end of 2018? The summer always goes too fast, so it pays to jump in with both feet after Labor Day. The best PR teams take advantage of the calm […]

Crenshaw Communications, ImPRessions, marketing, public relations • September 4, 2018

Nike’s Kaepernick Campaign Is Brilliant — And Risky

As many in PR and politics have observed, the president has a talent for exploiting cultural flashpoints. The NFL’s battered reputation has been attributed in part to his criticism of players who chose to take a knee during the national anthem at the start of many games. But Mr. Trump may have met his PR […]

Crenshaw Communications, PR Fish Bowl, public relations • August 30, 2018

Building Media Lists That Get Results

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters […]

Crenshaw Communications, PR Fish Bowl, public relations • August 28, 2018

PR Guide To Agency-Client On-Boarding

If your company has hired an outside PR firm for the first time, you may have gone through an exhaustive search, conducted several meetings, and even done some negotiating before making a decision. So it’s usually a good feeling to finally sign the agency agreement. But what happens then? On-boarding, that’s what. Many PR agencies […]

Crenshaw Communications, PR Fish Bowl, public relations • August 24, 2018

How To Write A Rock-Solid PR Plan

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before. But a sound, carefully conceived program is a road map to success. Here are some […]

Crenshaw Communications, ImPRessions, public relations, reputation • August 22, 2018

Customer Service Is The "New" PR

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. That was my thought when I read @scottmonty’s tweet about an incident involving a Wisconsin Costco. Monty’s screengrab recounted the experience of a resident stranded by heavy rains and flooding. Apparently the staff of […]

Crenshaw Communications, PR Fish Bowl, public relations • August 21, 2018

5 Trends Shaping Tech PR In 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. In an earlier post, we discussed what makes tech such a different animal. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, […]