Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • August 17, 2018

What Keeps PR People Up At Night

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights. In the agency world, there’s the daily stress of waiting for journalists to say yes, or the pressure of the […]

Crenshaw Communications, PR Fish Bowl, public relations • August 15, 2018

PR Tips For Getting Speaking Engagements

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers. As a bonus, speeches from conferences can also be recycled […]

Crenshaw Communications, ImPRessions, public relations, reputation • August 9, 2018

Twitter’s Alex Jones Problem Goes Beyond PR

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. […]

Crenshaw Communications, PR Fish Bowl, public relations • August 8, 2018

Does Pay-For-Placement PR Work?

When companies choose a PR firm, the compensation model is usually a factor. Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. Can it work? We may be biased, because we’ve never worked on a […]

Crenshaw Communications, PR Fish Bowl, public relations • August 7, 2018

PR Tips For Reactive Media Pitches

A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Some call it newsjacking. But in truth nothing is being “jacked” or stolen; instead […]

Crenshaw Communications, ImPRessions • August 1, 2018

Why Lies Beat The Truth On Social Media

There’s more bad news on the “fake news” front. It seems lies are more viral than truth – at least on Twitter. That’s the conclusion of a study recently published in Science magazine. Conducted by the MIT Media Lab, it was unprecedented in scope. It analyzed 126,000 distinct “rumor cascades” that spread on Twitter from […]

Crenshaw Communications, ImPRessions, reputation • July 25, 2018

How Not To Apologize

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. They’re also instructive. It takes a well-crafted and sincere apology to explain away repugnant speech or actions, and even the best mea culpas can fall short. But lately there have been some doozies. In an episode unlikely to be matched […]

Crenshaw Communications, PR Fish Bowl, public relations • July 24, 2018

The Boldest PR Moves of 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some of the moves are arguable, but all were bold, even risky. Some brands spoke out in response to crises, while others […]

Crenshaw Communications, ImPRessions, leadership, public relations • July 19, 2018

When A Founder Does PR Damage

For a fast-growing startup, a dynamic founder can be a huge PR asset. A charismatic entrepreneur is the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented can attract a top workforce and inspire it to achieve beyond expectations. From Steve Jobs to Marc Benioff, the examples […]