10 Reasons Your PR Might Be Failing
The success or failure of a PR program can hinge on many factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. Here are 10 possible reasons for PR outcomes that miss the mark. There’s no buy-in […]
Read MorePR Winners: The Best Stories of 2018
For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? Here are my nominations for the best, most […]
Read MoreThe PR Losers Of 2018
Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. […]
Read More10 New Year’s Resolutions For Better PR Campaigns
The beginning of a new year brings a turning-the-page feeling of renewal. While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. In PR, we’re getting ready to clear an ever-rising bar. Sometimes you just need to remember the fundamentals. Other times, […]
Read MoreHow Russia Used PR To Hack Our Election
A remarkable aspect of Russian propaganda efforts around our elections is how well they follow the modern social media and public relations playbook. Maybe because the news has come out in steady drips over two years, I hadn’t put the full picture together. But today’s story about the latest report to the Senate Intelligence Committee […]
Read MoreTech Trends Media Didn’t Care About In 2018
In tech PR, the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. As tech PR pros, we often have an inside […]
Read MoreGoogle’s Turn On The Hot Seat: A PR View
Considering he is “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google had skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his high-stakes moment. And in PR terms, he may have dodged a bullet. No wonder […]
Read MorePR Tips For Winning Business Awards
Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. Most importantly, awards represent a third-party endorsement. That’s valuable currency for rising […]
Read MoreThe Problem With Influencers
Influencer programs can be very effective, particularly as part of a strategic PR program. From YouTube kids to @dogsofinstagram, influencer marketing has grown fast in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer marketing, essentially outsourcing […]
Read More