Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • February 21, 2018

Five Questions For A PR Agency

For any organization in initial talks with a public relations agency, there are many questions to be asked. The obvious ones include queries about relevant experience, the team’s approach to media relations, and case histories. Every client has its list of questions, including very relevant ones and occasional eye-rollers. Here are some of the most […]

Crenshaw Communications, PR Fish Bowl, public relations • February 15, 2018

Tech PR Tips To Pitch Media Like A Boss

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Here are our best tips for maximizing public relations success for tech clients, straight […]

Crenshaw Communications, PR Fish Bowl, public relations • February 12, 2018

How To Get A Running Start With Your PR Agency

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm. But what if the company has limited time to invest with the agency team? Or if it lacks experienced staff […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • February 7, 2018

The Death Of A PR Firm, Due To Bad PR

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”? That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. The London-based firm imploded last year after its role in running a “dirty campaign” for South African client […]

Crenshaw Communications, PR Fish Bowl • February 6, 2018

PR Lessons From NBC And Crock-Pot

Crenshaw Communications, ImPRessions, public relations, reputation • January 28, 2018

Who Were The PR Winners And Losers of 2017?

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners Amazon 2017 was like a […]

Crenshaw Communications, PR Fish Bowl, public relations • January 25, 2018

What PR Can Learn From The Oscar Nominees

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right? Here’s a light look at what we can learn from the films that captured moviegoing audiences […]

Crenshaw Communications, public relations • January 23, 2018

7 PR Tips For Brands

Can public relations help consumers fall in love with a brand? The answer is a resounding “yes,” but it’s not always easy. There are specific steps marketers must take to achieve full customer engagement. With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good […]

Crenshaw Communications, PR Fish Bowl, public relations • January 18, 2018

Words That Will Drive PR Interest

In public relations, choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. There are some tips to word choice that can make the difference in whether […]