Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations, reputation • November 15, 2017

Brands, Bad PR And Ad Boycotts: Who Wins?

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan matters. Though it may be an opportune time for some brands to take a stand on relevant issues, many choose to remain neutral on hot-button topics, and understandably so. So, how did […]

Crenshaw Communications, PR Fish Bowl, public relations • November 8, 2017

Leveraging Great PR Results

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. That’s when the real work begins. A story’s initial appearance should be just the beginning of a productive placement life cycle. Read on for some easy ways to leverage initial exposure to an even wider […]

Crenshaw Communications, PR Fish Bowl, public relations • October 27, 2017

PR Horror Stories And Lessons Learned

Whether you’re working in public relations or another service business, things can occasionally get.. well, scary. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later. The ones below apply mainly to us in PR, but some could apply to anyone. Proceed with caution! PR tales of […]

Crenshaw Communications, PR Fish Bowl, public relations • October 24, 2017

5 Signs Your Company Isn’t Ready For A PR Firm…Yet

Recently we addressed some surefire signs that a start-up or other business is ready to hire a public relations agency. Interestingly, there are also some very good reasons to hold off on taking that step. Here are some crucial benchmarks to consider. A PR agency readiness checklist To set up a PR partnership for success, […]

Crenshaw Communications, ImPRessions • October 18, 2017

When Corporate CEOs Challenge The President

For many American businesses, the election of Donald Trump was a surprise, but not an unhappy one. They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. But as the first ten months of Trump’s presidency has been roiled in controversy and marked by unforced errors, we find ourselves […]

Crenshaw Communications, PR Fish Bowl, public relations • October 16, 2017

6 Smart Ideas For Fall PR

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. A great PR campaign can […]

branding, Crenshaw Communications, ImPRessions, public relations • October 13, 2017

Five Bad Reasons To Rebrand A Business

Word is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand. According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity […]

Crenshaw Communications, PR Fish Bowl, public relations • October 11, 2017

7 Signs Your Company Is Ready To Step Up Its PR

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. (Bad move.) But they usually fall short as a company grows and sees a need […]

Crenshaw Communications, ImPRessions, public relations, reputation • October 10, 2017

A PR Trend: The Corporate CEO As Social Advocate

We’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media. The media that once united us has fragmented into highly curated content feeds […]