Crenshaw Communications

Crenshaw Communications, ImPRessions, reputation • January 17, 2018

Are CEOs Ready To Embrace Social Activism?

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. For some companies, the embrace of social change programming was little more than lip service — maybe a dignified corporate social responsibility […]

Crenshaw Communications, PR Fish Bowl, public relations • January 16, 2018

5 PR Mistakes And What To Learn From Them

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. As most PR people know, even the most meticulously planned programs are vulnerable to mistakes. Though the first instinct may be to panic and scramble, most […]

Crenshaw Communications, PR Fish Bowl, public relations • January 12, 2018

6 Public Relations Tips For Brands In 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create […]

Crenshaw Communications, measurement, PR Fish Bowl • January 9, 2018

10 Traits of Successful PR Teams

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. There are important traits that clients can only […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • January 5, 2018

Improving PR Content Strategies

“Content is fire. Social media is gasoline,” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Bringing […]

Crenshaw Communications, PR Fish Bowl, public relations • January 3, 2018

5 PR-Friendly Brands For 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, as well as fresh challenges like changes in federal regulation laws and the tax code. But, with change comes an opportunity to tell new and […]

Crenshaw Communications, ImPRessions, public relations • December 29, 2017

Trends That Will Shape PR in 2018

What can PR professionals expect in 2018? Despite the acceleration of change, new directions don’t always announce themselves. Yet in 2017 we’ve seen specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed. Brand advocacy will grow Shortly before the inauguration of the new president, some brands went […]

Crenshaw Communications, crisis management, ImPRessions, public relations • December 19, 2017

2017 Crisis Management That (Mostly) Worked

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Those instances are less clear, presumably because we don’t hear about the bad news that never hit the press. But in the spirit of fair […]

Crenshaw Communications, media relations, PR Fish Bowl • December 18, 2017

PR Goal-Setting For 2018

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a […]