Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations, reputation • September 13, 2017

PR Heroes Of The Hurricanes

Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in […]

Crenshaw Communications, media relations, public relations • September 12, 2017

5 Brilliant PR Stunts And Why They Worked

Every so often a public relations team comes up with a PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. […]

Crenshaw Communications, PR Fish Bowl, public relations • September 8, 2017

What Clients Should Expect From A PR Agency

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful. In this post we’re looking at what clients should expect from their PR firm to ensure a productive and long-lived relationship. Beyond The […]

Crenshaw Communications, ImPRessions, public relations • September 6, 2017

PR Tips On Being Quoted In The Media

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. We work to generate a quick opportunity for a client or […]

Crenshaw Communications, PR Fish Bowl, public relations • September 5, 2017

6 Smart Tips For Q4 PR Planning

Yes, we know it’s still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. Every year we look for smart new ways to streamline systems or simply do PR better. What follows is a compilation of proven tips to try as you ease into autumn. Transition to the busy fall […]

Crenshaw Communications, PR Fish Bowl, public relations • August 28, 2017

Best PR Practices For International Clients

At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Given our large number of clients beyond the U.S., we’ve learned some tricks to help erase borders, ease […]

Crenshaw Communications, PR Fish Bowl, public relations • August 21, 2017

PR Takeaways From The Eclipse

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Take this week’s solar eclipse, for example. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Smart PR […]

Crenshaw Communications, PR Fish Bowl, public relations • August 17, 2017

Avoid These "Bad-PR" Awards

There are many fabulous industry awards and “best of” lists that public relations teams help their clients go for every year. These include everything from the Stevie Awards and the EOY (Entrepreneur of the Year) to best workplace awards like those sponsored by Inc. and others. And that doesn’t even include vertical awards and “best […]

Crenshaw Communications, ImPRessions • August 15, 2017

Corporate Ghosting: Can We Bust It?

Have you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls. I’m talking about business or “corporate ghosting,” which can be just as infuriating and […]