Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • November 1, 2016

Public Relations Terms To Know

Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. However, other words and phrases are important and necessary shorthand to get the job done. We all know how much the business has changed since its beginnings in the early […]

Crenshaw Communications, ImPRessions • October 27, 2016

When A Privacy Breach Is A PR Crisis: How To Avoid It

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails […]

Crenshaw Communications, PR Fish Bowl, public relations • October 25, 2016

5 Ways Great Visuals Enhance Public Relations

Excellent writing is the backbone of all good public relations, but today, any great story is made better by adding compelling visuals. According to NewsCred: 40% of people will respond better to visual information than plain text. With that said, we thought it a good time to review some excellent ways to make sure you’re incorporating […]

Crenshaw Communications, PR Fish Bowl, public relations • October 21, 2016

A Public Relations Situation: Tips For Wrangling Reporters

In our occasional series, “A Public Relations Situation,” we examine real-life PR agency incidents and how our team has dealt with them. In so doing, we can impart some words of wisdom that may help you avoid or manage your own PR “situation.” Media relations is the bread and butter of most PR agencies, and […]

Crenshaw Communications, ImPRessions, public relations • October 19, 2016

Social Hashtag Campaign Is A PR Winner For Excedrin

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave. Then there are stories that dominate over months, offering more […]

Crenshaw Communications, PR Fish Bowl, public relations • October 18, 2016

What Public Relations Can Take From Contract Theory

What does the recent Nobel Prize have to do with good public relations agency business practices? No, there’s not a Nobel for PR. But before you nod off in boredom, remember that a sound understanding of contract theory can enable smart negotiation and fair compensation. As you enter into your next relationship with any business […]

Crenshaw Communications, ImPRessions, public relations • October 13, 2016

Reporter Fahrenthold Crowdsources His Way To Glory

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews. Some even say the internet killed “real” journalism. But one reporter has turned that trope on […]

Crenshaw Communications, PR Fish Bowl, public relations • October 13, 2016

PR Turns Over A New Leaf With These Fall Books

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. Take time out from catching the latest viral video (we like this one) or binge-watching an addictive show like “Narcos” and pick up a book that will […]

Crenshaw Communications, PR Fish Bowl, public relations • October 11, 2016

Bisquick’s Flapjack Flap? Public Relations Weighs In

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. While Bisquick’s product may be yummy, its #PancakesvsWaffles Twitter hashtag campaign lacked taste – and good judgment – all the way around. The obvious […]