Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations • November 27, 2016

How PR Agencies Set Budgets And Billing Rates

For any brand or business looking to bring on a PR agency, the cost of a quality public relations program is a key factor in the decision. Yet for the uninitiated, the different ways agencies budget and bill can be opaque, to say the least. That makes it difficult to get an apples-to-apples comparison when […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 23, 2016

PR Looks At Content Trends For 2017

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people […]

Crenshaw Communications, PR Fish Bowl, public relations • November 18, 2016

Five Key Skills For Modern PR Professionals

To succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Technology – from marketing automation to Virtual Reality – has done much to change the paradigm. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to […]

Crenshaw Communications, ImPRessions, public relations • November 16, 2016

How PR And Content Marketing Can Work Together

Public relations and content marketing are powerful when they work together. This is particularly true for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned […]

Crenshaw Communications, PR Fish Bowl, public relations • November 15, 2016

PR Touts The Season’s Top Turkeys

Typically public relations agencies like to count the things we’re thankful for at this time of year. These lists often include new technology-based PR tools or the latest social or other media platforms. But given these crazy times, we thought it more fitting to discuss some of the boneheaded PR moves we have seen lately. We’re […]

Crenshaw Communications, PR Fish Bowl, public relations • November 10, 2016

PR Lessons From Top TV And Film

Film and TV are two great places to find helpful and interesting takes on public relations and media. As far back as 1957’s “Sweet Smell of Success” starring Tony Curtis as a less than scrupulous PR man, there have been media depictions, good, bad and ugly, of the industry and its players. Every so often it’s important to […]

Crenshaw Communications, PR Fish Bowl, public relations • November 8, 2016

How PR Is Easing Election Anxiety

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while. The 2016 election has caused angst for […]

Crenshaw Communications, ImPRessions, public relations • November 5, 2016

Six Ways To "Hack" Your PR Program

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our […]

Crenshaw Communications, PR Fish Bowl, public relations • November 3, 2016

The Best PR? Simple Ideas, Well Packaged

While the expression “man bites dog” wasn’t coined to describe public relations work, it might as well have been. In PR, it’s our experience that a simple twist on the expected is often the basis for juicy, media-appealing stories. We challenge ourselves daily to find the unusual in the humdrum or create the contrarian POV that […]