Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations • October 7, 2016

15 Top Questions To Ask During A PR Agency Search

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It’s easy to be swept off your feet by a charismatic team, or dazzled by a slick presentation. How do you get both style and substance, as well as the perfect […]

Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2016

Want To Tell Your Story? Tell Your Public Relations Firm

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Crafting and packaging compelling stories and conveying them to the right audience is the essence of building a brand through PR. Yet we’re […]

Crenshaw Communications, PR Fish Bowl, public relations • October 4, 2016

Why Your PR Agency Didn’t Win The Business

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. Beyond the bottom-line implications, a flow of fresh assignments is important for ensuring career growth for all staff, and it’s often a great team-builder. Whether the project is an extension of current work or something entirely new, it’s […]

Crenshaw Communications, PR Fish Bowl, public relations • September 30, 2016

What PR Agencies Can Learn From Advertising Week

Thousands of public relations, advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. As the lines between PR and advertising have blurred, the […]

Crenshaw Communications, ImPRessions • September 28, 2016

What PR Can Learn From The 2016 Election

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. The pace of the coverage and […]

Crenshaw Communications, PR Fish Bowl, public relations • September 27, 2016

How To Add "Borrowed Interest" To Your PR Campaign

What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact. We’ve been fortunate to have created several third-party collaborations with a […]

Crenshaw Communications, PR Fish Bowl, public relations • September 23, 2016

Improve Your Public Relations Writing With These Tips

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse […]

Crenshaw Communications, ImPRessions • September 22, 2016

PR Advice For CEOs Under Fire

When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm, but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the […]

Crenshaw Communications, PR Fish Bowl, public relations • September 20, 2016

When PR Jumps On Breaking News (Brangelina Divorce Edition)

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to the news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage. […]