Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • September 15, 2016

Simple Tips For A Solid PR Strategy

At the beginning of any public relations engagement, the collaborators need to agree on goals for the campaign. It may be achieving a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an acquisition. […]

Crenshaw Communications, ImPRessions, public relations • September 15, 2016

What B2C Can Learn From B2B PR

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl, B2C. Some of this reputation is deserved; it’s true that B2C public relations is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack […]

Crenshaw Communications, PR Fish Bowl, public relations • September 12, 2016

A Local Journalist Answers Questions From A PR Agency

When putting together a media strategy for a new project, creative public relations teams know to look for ways to work with popular local or regional pubs. Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. If your story has resonance […]

Crenshaw Communications, PR Fish Bowl • September 9, 2016

PR Strategies For Consumer Tech Press

Apple switched its public relations into high gear this week for the release of the new Apple iPhone 7. While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. We work with a variety of tech companies and […]

Crenshaw Communications, ImPRessions, public relations • September 8, 2016

5 Ways PR Helps Drive Sales

A great PR program can generate media coverage, but does it drive sales? Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic. A business feature story can trigger calls from VCs. And a strong reputation usually engages consumers over time. But as […]

Crenshaw Communications, PR Fish Bowl, public relations • September 6, 2016

Smart PR-Non-Profit Collaborations

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility […]

Crenshaw Communications, ImPRessions, public relations • September 1, 2016

The Eight Habits Of Successful PR People

What does it take to be a great public relations professional? I’m sometimes asked this question by those entering the PR business. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to core skills like written and verbal communications. But there’s more to it than that. It was […]

Crenshaw Communications, PR Fish Bowl, public relations • August 26, 2016

So You’d Like A Job In Public Relations

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although it’s important to keep the pipeline full all year, as we gear up for a busy fall, we’re paying particular attention to staffing needs. Whether you’re an aspiring communications pro, a veteran […]

Crenshaw Communications, crisis management, ImPRessions, public relations • August 25, 2016

How Not To Make A Public Apology

As any PR person will tell you, the public apology has become a ritual for personalities or politicians who’ve made a mistake and need to restore their reputation. But too often it falls short. Call it the fauxpology, the pseudo-apology or, as I prefer, the non-apology. Whatever you call it, it doesn’t work; anyone listening […]