Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • June 14, 2016

5 Tips For Winning Father’s Day PR

Can Father’s Day be a viable opportunity for generating positive PR? If done well, our answer is a resounding yes! There’s no shortage of interest in the holiday: the changing role of dads is becoming evident, and Father’s Day spending is expected to reach a record $14.3 billion in 2016, according to the National Retail […]

Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2016

6 Things Your PR Agency Can Do Beyond Media Relations

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds […]

Crenshaw Communications, ImPRessions, public relations • June 6, 2016

What Clients Really Want From A PR Agency

What do clients really want from their PR agency? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. The meeting was hosted by PROI partner agency Jackson Spalding, who tapped clients from three notable companies: Scott Williamson, VP Public Affairs & […]

Crenshaw Communications, PR Fish Bowl, public relations • June 2, 2016

8 Things Your Competitors Can Teach You About PR

The battle for positive public relations can be fierce, but there’s an upside to having competition. If you know who your main rivals are, there’s much to be learned about how to maximize PR for your own company or brand. All it takes is paying attention and knowing what to look for. Here are eight questions […]

Crenshaw Communications, ImPRessions, public relations • May 31, 2016

The Worst Stereotypes About PR People

It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a LinkedIn survey. It’s right up there with data scientist and UI designer when […]

blogging, Crenshaw Communications, PR Fish Bowl, public relations • May 31, 2016

Best Blogging Tips For PR Professionals

Because writing is such an integral part of public relations work, those in the field often make terrific bloggers. But good, crisp writing – and the inspiration that drives it – is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a […]

Crenshaw Communications, PR Fish Bowl, public relations • May 26, 2016

PR’s Future: What Will The Next 10 Years Bring?

It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound. It’s helpful for a PR team to consider what lies ahead, as it helps keep us sharp, adaptable, and in a constant learning mode. […]

Crenshaw Communications, PR Fish Bowl, public relations • May 24, 2016

Perfecting Your PR Messaging

Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. This must hold true whether your team is speaking to […]

Crenshaw Communications, PR Fish Bowl, public relations • May 19, 2016

3 PR Pitfalls To Avoid This Memorial Day

Memorial Day is both a somber holiday and the joyful unofficial start to summer, making it ripe with potential PR pitfalls for the uninitiated. Many a well-intentioned company has put their foot in it on the day when Americans remember those who died in service to the country. Those who labor in public relations should think […]